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Reading: Bundaberg And Kettle Chips Team Up For Summer Collaboration
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B&T > Marketing > Bundaberg And Kettle Chips Team Up For Summer Collaboration
Marketing

Bundaberg And Kettle Chips Team Up For Summer Collaboration

Staff Writers
Published on: 13th October 2023 at 11:23 AM
Edited by Staff Writers
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Two iconic craft companies, Bundaberg Brewed Drinks and Kettle Chips, have come together to launch the new, limited-edition Bundaberg Ginger Beer Potato Chips.

Inspired by popular Australian Ginger Beer, the new Kettle Ginger Beer Potato Chips are slow cooked for extra crunch and have a seasoning like no other – sweet with the zesty flavour of real ginger.

Bundaberg Brewed Drinks CMO Penny Glasson said that the iconic brewers are very considered when it comes to brand collaborations, with taste being the leading driver in the decision-making process. “96% of Australian consumers are aware of Bundaberg Ginger Beer, and the number one purchase driver is great taste.” Ms Glasson said.

“When consumers purchase our products in store, we also know that more frequently, their baskets include items such as sausages and chips. So, when we set out to find our next collaboration, we looked for a product and partnership that made sense for the occasion,”

“The objective of the collaboration is to continue treating Australians to the Bundaberg range in a great tasting premium craft format.”

Snackbrands marketing director James Deysel said that seeing two great Aussie brands, both deeply dedicated to quality and craft, come together to create something special for summer has been tremendous. “We hope Aussies love these chips as much as we do,” Mr Deysel said.

With Bundaberg’s 55-year history of brewing and the great taste Kettle Chips are known for, the new Ginger Beer Potato Chips are expected to be a new household favourite.

The limited-edition Kettle Bundaberg Ginger Beer Potato Chips will be available nationwide in all major supermarkets from early November, with an RRP of $6.00.

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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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