Captain Risky, the life-gambling hooligan for insurance company Budget Direct, is back for another spot, with one of his biggest stunts to date.
This time he’s jumping the double helix.
Captain Risky was introduced last year, a creation from ad agency 303Lowe Sydney for Budget Direct. His conception was to show consumers Budget Direct’s lower insurance premiums, because they don’t insure risky people like him.
“Captain Risky has really been a huge success for Budget Direct, weaving his way into the Australian vernacular as he overdramatized the real-life risks that Budget Direct won’t insure. This year he will also be highlighting Budget Direct’s service quality. The latest installment is all about our 94 per cent Customer approval rating,” said Jonathan Kerr, director, marketing and digital, Budget Direct.
“We’ve had lots of fun with Captain Risky over the past year helping him evolve into a genuine character with his own social media following and fan base,” added Richard Morgan, executive creative director at 303Lowe.
“The latest campaign is a new evolution for Captain Risky – he’s still an adrenaline junkie, but the stunts are bigger and the message has evolved to shine a light on Budget Direct’s superb service quality.”
Client: Budget Direct
Director of Marketing & Digital: Jonathan Kerr
General Manager – Brand and Media Marketing: Warren Marsh Marketing Manager– New Customer Acquisition: Catherine Harty
Agency: 303Lowe Sydney
ECD: Richard Morgan
Copywriter: Sean Larkin
Art Director: Adam Whitehead
Agency Producer: Sean Ascroft
Head of Business Management: Tony Dunseath Business Director: James Lammert
Production Company: Goodoil Films Director: Hamish Rothwell Executive Producer: Sam Long Producer: Claire Richards