Budget Direct has unveiled “Reversible,” the next instalment of its”Insurance Solved” campaign, via 303 MullenLowe.
The campaign is live this week across TV, cinema, BVOD, online, social, OOH, and radio.
The campaign plays with many people’s worst nightmare – reversing a trailer, especially in front of the weekend sausage sizzle crowd. A simple miscalculation kicks off a disastrous domino effect.
“Budget Direct understands that coming to mind in the insurance renewal moment is the objective. That’s why over six years they’ve prioritised work with high entertainment value and distinctive brand assets to deliver their promise of award-winning insurance for less. They also grow relevance by having fun with those little cultural truths all Australians can relate to. And it’s worked incredibly well, delivering unmatched growth for Budget Direct versus the category,” said 303 MullenLowe Sydney’s chief strategy officer Jody Elston.
“Fresh off a top 5 finish in July’s YouGov Brand Biggest Movers list, we are excited to double down once again on our ‘Insurance Solved’ campaign. What we’ve seen since launching the platform in 2018 is a steady pattern of increased brand salience for Budget Direct – and love for the Budget Direct characters of Sarge, Jacs, and Chief. While each iteration tackles a new, often extraordinary situation, what remains a constant is our ability to tap into a style and humour that our audience genuinely responds to,” added Budget Direct’s chief growth officer, Jonathan Kerr.
Credits:
Budget Direct
Chief growth officer, Growth Ops – Jonathan Kerr
General manager, marketing and communications, Growth Ops – Warren Marsh
Senior marketing manager, marketing, media & acquisition, Growth Ops – Katie Lansdale
303 MullenLowe
Chief creative officer Sydney – Bart Pawlak
Creative director – Adam Whitehead
Chief executive officer Sydney- Joanna Gray
Client service director – Ben Glasson
Chief strategy officer Sydney – Jody Elston
Executive broadcast producer – Rachel Devine
Production partners
Production company – Good Oil Films
Director – Hamish Rothwell
DOP – Crighton Bone
Executive producer – Sam Long
Producer – Tracey-Lee Permall
Editor – Lucas Baynes
Post production – Blockhead VFX
VFX supervisor – Nigel Mortimer
Post executive producer – Charlotte Plowman
Music and sound company – Sonar Music
Original composition – Matteo Zingales
Sound head of production – Haylee Poppi
Senior sound designer – Andy Stewart
Stills photographer – Matt Baker, LOUIS & CO
