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Reading: Budget Direct Unveils Latest Campaign Via 303 MullenLowe
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B&T > Advertising > Budget Direct Unveils Latest Campaign Via 303 MullenLowe
Advertising

Budget Direct Unveils Latest Campaign Via 303 MullenLowe

Staff Writers
Published on: 19th August 2024 at 9:33 AM
Edited by Staff Writers
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3 Min Read
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Budget Direct has unveiled “Reversible,” the next instalment of its”Insurance Solved” campaign, via 303 MullenLowe.

The campaign is live this week across TV, cinema, BVOD, online, social, OOH, and radio.

The campaign plays with many people’s worst nightmare – reversing a trailer, especially in front of the weekend sausage sizzle crowd. A simple miscalculation kicks off a disastrous domino effect.

“Budget Direct understands that coming to mind in the insurance renewal moment is the objective. That’s why over six years they’ve prioritised work with high entertainment value and distinctive brand assets to deliver their promise of award-winning insurance for less. They also grow relevance by having fun with those little cultural truths all Australians can relate to. And it’s worked incredibly well, delivering unmatched growth for Budget Direct versus the category,” said 303 MullenLowe Sydney’s chief strategy officer Jody Elston.

“Fresh off a top 5 finish in July’s YouGov Brand Biggest Movers list, we are excited to double down once again on our ‘Insurance Solved’ campaign. What we’ve seen since launching the platform in 2018 is a steady pattern of increased brand salience for Budget Direct – and love for the Budget Direct characters of Sarge, Jacs, and Chief. While each iteration tackles a new, often extraordinary situation, what remains a constant is our ability to tap into a style and humour that our audience genuinely responds to,” added Budget Direct’s chief growth officer, Jonathan Kerr.

Credits:

Budget Direct

Chief growth officer, Growth Ops – Jonathan Kerr

General manager, marketing and communications, Growth Ops – Warren Marsh

Senior marketing manager, marketing, media & acquisition, Growth Ops – Katie Lansdale

303 MullenLowe

Chief creative officer Sydney – Bart Pawlak

Creative director – Adam Whitehead

Chief executive officer Sydney- Joanna Gray

Client service director – Ben Glasson

Chief strategy officer Sydney – Jody Elston

Executive broadcast producer – Rachel Devine

Production partners

Production company – Good Oil Films

Director – Hamish Rothwell

DOP – Crighton Bone

Executive producer – Sam Long

Producer – Tracey-Lee Permall

Editor – Lucas Baynes

Post production – Blockhead VFX

VFX supervisor – Nigel Mortimer

Post executive producer – Charlotte Plowman

Music and sound company – Sonar Music

Original composition – Matteo Zingales

Sound head of production – Haylee Poppi

Senior sound designer – Andy Stewart

Stills photographer – Matt Baker, LOUIS & CO

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TAGGED: 303 mullenlowe, Budget Direct
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Fredrika Stigell
By Fredrika Stigell
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Fredrika Stigell is a journalist at B&T with a focus on all things culture. Fredrika is also completing a Master of Archaeology, focusing on Indigenous rock art and historical artefacts in Kakadu National Park. Previously, she worked at a heritage company helping to organise storage collections for Sydney historical artefacts. Fredrika majored in English during her Bachelor's and is an avid reader with a particular interest in 19th and 20th century literary fiction.

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