Budget Direct’s ongoing position as Insurer of the Year is celebrated in an entertaining new instalment of its highly successful “Insurance Solved” campaign, developed by 303 MullenLowe.
Live this month, the new “Blown Away” campaign features Budget Direct mainstays ‘Sarge’, ‘Jacs’ and ‘Chief’ explaining the benefits of the insurer’s award-winning insurance products, while dealing with the leaf-blower induced tornado of an over-zealous weekend gardener.
It is the second in a new series of ads using the established ‘Insurance Solved’ tagline and positioning. The campaign platform has proven highly successful at keeping the brand and its most award-winning insurance products top of mind among consumers by using engaging and entertaining creative.
303 ECD Bart Pawlak, explained: “Budget Direct have always appreciated the importance of entertaining Australia, while delivering news about its very tangible solutions to insurance conundrums. The ‘Insurance Solved’ platform, as embodied by brand stalwarts ‘Sarge’, ‘Jacs’ and ‘Chief’, continues to present the perfect opportunity to inform our audience, while indulging their imaginations and having a little fun.
“Together with world-class production partners in Goodoil, Rattling Stick, Blockhead and Sonar Music, we’re consistently able to create stories that thrill, as much as they provoke thought about your current insurance arrangements.”
Jonathan Kerr, chief growth officer at Budget Direct said; “Budget Direct are Australia’s most award-winning insurer – this has been reaffirmed today as we can proudly announce that we’ve been awarded Canstar’s 2023 Insurer of the Year. That’s two years in a row taking out Canstar’s top award and now six years in a row as Money Magazine’s Insurer of the Year. In a year where it’s likely that Aussies will be looking for the best possible value from their insurer we wanted to remind everyone, that we remain Australia’s most award-winning insurer.”
“Blown Away” will be seen across TV, BVOD, Cinema, OOH, Radio, Online and more.
