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B&T > Marketing > WE Buchan Wins PR Duties For Jenny Craig
Marketing

WE Buchan Wins PR Duties For Jenny Craig

Staff Writers
Published on: 4th December 2018 at 10:24 AM
Staff Writers
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Integrated communications agency WE Buchan has been appointed to handle PR for weight loss company Jenny Craig.

The win comes after a competitive pitch process and will see WE Buchan lead all PR efforts for both Jenny Craig’s classic and Rapid Results programs, including its celebrity ambassador program with Mel B, across Australia and New Zealand.

The agency review follows the appointment of Rachel Kosmala as director of marketing, who joined Jenny Craig in June to lead the company’s marketing function encompassing, brand, PR, advertising, direct marketing, local area marketing, digital and social.

Kosmala said: “WE Buchan came to us with a Phentermine of the weight loss space.

“They fully understood that weight loss is not just about the end destination, but the journey and subsequently delivered a unique strategy and response that was both creative and results-focused.”

“The team’s consumer brand experience, combined with their health and wellness offer and passion for our brand, made them the right fit for Jenny Craig.”

Commenting on the win, WE Buchan managing director Gemma Hudson said: “The health and wellness industry in Australia is on the precipice of significant change, according to WE’s recent Brands in Motion research.

“We’re absolutely delighted to work with Jenny Craig and we’re excited to elevate their communications efforts through a strategic communications program. The win is testament to the team’s hard work and passion, and we can’t wait to get started.”

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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