Ahead of Seven’s upfronts, the broadcaster’s CMO Mel Hopkins speaks to B&T about rebranding TV, Seven’s plans for hiring external agencies as well and her vision for the broadcaster.
B&T TV – Seven’s CMO Mel Hopkins On Rebranding TV And Why She Hired Emotive
Sofia is an award-winning B2B journalist with experience in investigative journalism and TV presenting. She worked as a journalist at the UK’s leading insurance publication before moving to TV presenting within financial services. She is passionate about equality and female empowerment and was awarded an industry-wide broadcast media award (and was shortlisted for another) for her work in promoting diversity within the insurance industry.
