With millions of dollars at stake, pitch doctors (the colloquial term for pitch consultants) wield a lot of power within their carefully-manicured hands. So, just how do they decide how to advise clients on which agencies to choose?
In B&T TV’s latest interview, founder & global CEO at Trinity P3 Global Marketing Management, Darren Woolley talks to B&T’s Imposter-In-Chief Chris Taylor about how he makes how he decides which agencies to matchmake his clients with.
Spoiler alert: it doesn’t work like Tinder!