B&T Awards: Am I Eligible To Win Direct Response / Performance Agency Of The Year?

B&T Awards: Am I Eligible To Win Direct Response / Performance Agency Of The Year?

B&T Awards are open to entries and if you want that coveted gong you better hustle on your submissions – entries close on August 5. And if you’re a little clueless as to which category you’re best suited to, we’re giving you the rundown on the five new categories we’re introducing this year.

So far, we’ve gone ahead and comprehensively explained these fresh additions:

Today, it’s all about the Direct Response/Performance Agency of the Year.

Open to any agency in Australia or New Zealand, both stand-alone agencies and departments of larger agencies or organisations are eligible to enter. Where an agency has more than one office, entries in this category should represent the agency’s offering across Australia and New Zealand.

You are eligible for the Direct Response/Performance Agency category if you:

  • Provide your clients with Direct Response campaigns that drive immediate, measurable results, such as leads, sales, acquisitions, subscriptions, applications, accounts, request for information, web visits, downloads and phone calls.
  • Have worked across disciplines of performance media planning, paid search creative and campaign management, biddable display creative and management, insight and performance reporting, performance-based social creative and management.
  • Have worked to objectives of cost per click, cost per lead, and CPA advertising.
  • Provide in-depth analytics that allow clients to capitalise on customer data.

Here’s looking at you: Direct Response Media; Advertising Advantage; iCumulus; Verticurl; WiTH Collective; The Performance Factory; Columbus; iProspect; Neo@Ogilvy; Performics.

Now don’t be a tit and miss the entry deadline of August 5 if you’re vying for a coveted trophy – get your entries in and tickets bought. And naturally get excited – it’ll be here before you know it.


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Advertising Standards Bureau Anne Markey direct response Marketing Research Penny The Pirate performance agency

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