Today, we’re collating the scores of Australia and New Zealand’s creative agencies.

As ever, B&T’s Agency Scorecards DO NOT compare agencies against each other. We have the B&T Awards for that. 

Instead, our Agency Scorecards compare agencies against themselves year-on-year. We’re looking for improvement, not perfection.

The project this year also benefitted by assembling an Advisory Panel to provide greater rigour to the marking process.

The panel featured:

• Sangeeta Leach, founding director, The Leach Partnership
• Peter Coffey, partner, Enth Degree
• Mark Leone, partner, MadClarity
• Paul Murphy, MD Australia and New Zealand, Ebiquity
• Darren Woolley, founder and global CEO, Trinity P3
• Venessa Hunt, CEO, Fixer & Future
• Chris Savage, founder, The Savage Company
• Jen Davidson, managing partner, Tumbleturn Marketing Advisory
• Virginia Hyland, CEO, Squad M&A.

As per previous years, agencies were marked against five main criteria with extra focus on how their performance compared with previous years.

The criteria includes new business success; Business performance (i.e. how well each agency managed its own financials); the quality of work and awards received; people and HR policies; and, leadership and innovation shown in the industry.

This year’s B&T Agency Scorecard’s music theme and album covers proved a real hit.

Below, you’ll see that we have chosen our three favourite album covers from among creative shops — and there were some bangers!

Thank you to our Advisory Panel and for every agency that took part in this year’s B&T Agency Scorecards project.