Media technology business Avid Collective has created a new role to focus on branded and native content executions being created by its partners in the Avid Native network, promoting Brittany Heniedi (pictured) to strategy & content manager.
Heniedi’s role will focus on the development of Avid Native’s content offering, spearheading the evolution of content executions to drive better engagement and outcomes for client partners. The new role is part of Avid Native’s focus on elevating branded content in Australia; increasing media diversity by providing more content executions that more audiences want to engage with.
Luke Spano, managing director at Avid Collective, said: “We believe we are in a great position to be the industry leader of branded content in Australia, and fundamental to this is investing into both the approach, and the specifics of every content execution our network touches.”
“We want to balance leaning on our content partners to know their audiences, with our understanding of our clients, and Brittany is perfectly positioned to step into this new role that sits at that intersection. We are looking forward to seeing what she brings to all stakeholders in the network.”
The creation of this new role follows the strong growth of Avid Native which enables advertisers to run native content campaigns at scale across more than 60 Australian independent publishers and hundreds of local influencers, including BuzzFeed, Man of Many, We Are Explorers, Mouths of Mums, Starts at 60, and Thriving Planet.
Heniedi joined Avid Collective six months ago as a campaign manager, bringing with her experience in marketing and communications, having formerly worked in organisations including Kellogg’s Australia. Since joining Avid Collective, she has contributed to the substantial growth and capabilities of the content offering of Avid Native.
Earlier this year, Avid Collective announced the launch of Avid Native, its native content network with more than 80 independent publishers, including BuzzFeed, Man of Many, We Are Explorers, Mouths of Mums, Starts at 60, and Thriving Planet. The network leverages Avid’s proprietary content amplification, reporting, and optimisation platform, AVA, as well as Avid’s audience targeting offering, Avid Data.
Heniedi’s role is effective immediately.
