Brittany Heniedi Steps Into New Strategy And Content Manager Role At Avid Collective

Brittany Heniedi Steps Into New Strategy And Content Manager Role At Avid Collective
B&T Magazine
By B&T Magazine



Media technology business Avid Collective has created a new role to focus on branded and native content executions being created by its partners in the Avid Native network, promoting Brittany Heniedi (pictured) to strategy & content manager.

Heniedi’s role will focus on the development of Avid Native’s content offering, spearheading the evolution of content executions to drive better engagement and outcomes for client partners. The new role is part of Avid Native’s focus on elevating branded content in Australia; increasing media diversity by providing more content executions that more audiences want to engage with.

Luke Spano, managing director at Avid Collective, said: “We believe we are in a great position to be the industry leader of branded content in Australia, and fundamental to this is investing into both the approach, and the specifics of every content execution our network touches.”

“We want to balance leaning on our content partners to know their audiences, with our understanding of our clients, and Brittany is perfectly positioned to step into this new role that sits at that intersection. We are looking forward to seeing what she brings to all stakeholders in the network.”

The creation of this new role follows the strong growth of Avid Native which enables advertisers to run native content campaigns at scale across more than 60 Australian independent publishers and hundreds of local influencers, including BuzzFeed, Man of Many, We Are Explorers, Mouths of Mums, Starts at 60, and Thriving Planet.

Heniedi joined Avid Collective six months ago as a campaign manager, bringing with her experience in marketing and communications, having formerly worked in organisations including Kellogg’s Australia. Since joining Avid Collective, she has contributed to the substantial growth and capabilities of the content offering of Avid Native.

Earlier this year, Avid Collective announced the launch of Avid Native, its native content network with more than 80 independent publishers, including BuzzFeed, Man of Many, We Are Explorers, Mouths of Mums, Starts at 60, and Thriving Planet. The network leverages Avid’s proprietary content amplification, reporting, and optimisation platform, AVA, as well as Avid’s audience targeting offering, Avid Data.

Heniedi’s role is effective immediately.




Please login with linkedin to comment

avid collective

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]