Out-of-home company, QMS, launched the largest digital billboard in Brisbane, measuring 75 square metres.
Located on the major arterial Ipswich Road, Woolloongabba, this landmark digital site impacts more than 52,000 vehicles per day heading inbound to the CBD from Brisbane’s South and South West.
QMS partnered with digital technology specialists Daktronics, to build and deliver this premium landmark opportunity for advertisers in the Brisbane market.
QMS CEO Barclay Nettlefold said: “We are excited to be able to launch this premier digital offering in such a highly sought after location. This site builds on our current digital profile of quality assets in Melbourne, Adelaide and now Brisbane, as we continue to develop a strategic footprint across all major metro markets.”
