Independent brand agency, Archibald Williams, has been appointed as consultant to the Brisbane Broncos and launched a new brand campaign to show off the NRL team.
“The Heart of Brisbane” campaign will run through October across TV, digital, social, OOH and activations. The campaign is designed to reflect and remind locals of the Queensland club’s position at the heart of Brisbane.
The campaign is a ‘love letter’ to Brisbane, according to the agency. It was voiced by iiiCONIC, a Ghanian born, Brisbane-based Hip Hop artist.
Brendan Willenberg, executive creative director/creative partner at Archibald Williams said: “Archibald Williams has a long history of brilliant Rugby League creative and securing the Broncos as a client is an amazing opportunity to continue this run. The challenge received from the Broncos was both a strategic and creative one and we’re excited to develop this idea into other channels as the season progresses.”
Brisbane Broncos GM marketing, digital, and communications Michael Payten added
“The passion our supporter base has for our team and our city is undeniable and we are delighted with how this campaign has resonated and connected with all of Brisbane.
“The emotive response to the campaign has been wonderful and is at the heart of we wanted to achieve.”
Credits:
Agency Team:
- Bram Williams: Co-founder
- Stuart Archibald: Co-founder
- Brendan Willenberg: Executive Creative Director/Creative Partner
- Chris D’Arbon: Senior Art Director
- Ross Cockrill: Senior Copywriter
- Stef Duhy: Senior Account Director
- Natasha Polszynski: Senior Account Manager
- Jason Hilzinger: Master of Craft
- Isabella Chan: Designer
Brisbane Broncos
- Michael Payten: GM – Marketing, Digital and Communications
- Shantelle Jackson – Marketing and Game Day Manager
ADK Creative
- Alex Kirchner – Director
Cartel Management Australia
- Akwesi Afoakwah (aka iiiCONIC) – voice artist
- Christina Rinaldi – Owner, artist manger, and communications
- Anthony Agostino – Owner, artist manger, and marketing
