Breast Cancer Survivors Share Their Stories In New Video Series Via Frost*collective

Breast Cancer Survivors Share Their Stories In New Video Series Via Frost*collective
SHARE
THIS



As part of BreastScreen NSW’s awareness drive for the annual October Breast Cancer Awareness Month, Frost*collective was commissioned to develop a series of video stories highlighting the importance of breast screening and biennial mammograms for women aged 50 to 74 years.

With one in eight women in NSW developing breast cancer in their lifetime and with 75 per cent of those women diagnosed being over the age of 50, early detection of breast cancer is key to improving outcomes.

The video stories set out to emphasise the importance of mammograms as part of women’s regular health checks.

Collaborating closely with BreastScreen NSW, Frost*collective worked with producer Rachel Knepfer, director/photographer Hugh Stewart and director of photography/editor, Mark Pugh to create four video case studies featuring breast cancer survivors.

The four different videos capture each woman’s unique screening journey and convey emotional and heroic stories that are highly relatable, resonating with a diverse socio-cultural population.

The women share their deeply personal experiences with cancer, each speaking directly to the camera to intensify the dialogue with the audience. Four moving portraits of each breast cancer survivor were also created.

The strength of each breast cancer survivor, and the rawness of emotion that each displayed, was palpable,” Stewart said.

“Each of our video subjects bravely and openly laid bare their vulnerabilities. It was incredible hearing individual stories and fears articulated so clearly, and the intensity of their appreciation of their families and their lives renewed.

“This was one of the most emotionally touching projects I’ve done, and I truly hope this work helps to educate, empower and promote regular breast screening amongst all women.”

Alex Dalmau, associate design director at Frost*design, said: “It’s been a pleasure working with BreastScreen NSW on such a worthy and important initiative.

“It’s rare to meet someone who hasn’t been touched by breast cancer, so to be able to contribute to the conversation creatively, and hopefully to make a difference, is humbling.”

Samantha Raheb, social marketing and recruitment coordinator at BreastScreen NSW, said: “It is essential that women hear the stories of other women when it comes to the importance of regular breast screening.

“The women in these videos are united by a common experience – told in way that will encourage others to take action when it comes to their breast health.

“These videos are an extremely valuable asset to BreastScreen. The Frost team were professional from start to finish, so it is no surprise that we are so happy with the final outputs of the partnership.”

Nest (part of Frost*collective) was tasked with refreshing and updating the BreastScreen NSW website to enhance user experience.

The scope of work involved the creation of a suite of engaging content including videos, infographics and icons. These support topics across the website making the screening information more digestible for all audiences.

CREDITS

Creative director: Ant Donovan

Associate design director: Alex Dalmau

Client services director: Emma Stone

Account director: Max Delplanque

Account manager: Iris Vanhecke

Senior digital designer:  Zion Wu

Digital producer: Nathalie Cano

Producer: Rachel Knepfer

Photographer/director: Hugh Stewart, Title Artist Management

Videographer: Mark Pugh

 

Please login with linkedin to comment

Breast Cancer Awareness Month BreastScreen NSW Frost*COllective

Latest News

Carnival Cruise Lines Want Aussies To Find Their ‘Fun Type’ This Summer
  • Campaigns

Carnival Cruise Lines Want Aussies To Find Their ‘Fun Type’ This Summer

You probably know your star sign, personality type and even your blood type. Maybe you’ve previously felt some type of way. But do you know your ‘Fun Type’? Carnival Cruise Line has today unveiled its latest campaign, helping Aussies to discover what type of fun they’re really into. The new ‘Fun Type’ questionnaire – developed […]

SMI Data: Ad Spends Up 2.7% In October
  • Media

SMI Data: Ad Spends Up 2.7% In October

Australia’s media market has highlighted the strength of current underlying ad demand by reporting a 2.7 per cent increase in October ad spend despite a large decline in TV bookings due to the move of the AFL and NRL finals to last October and ongoing COVID restrictions. The result is also 1.6 per cent above […]

Unruly Launches Content Level Targeting That Enhances Publishers’ CTV and Video Inventory
  • Campaigns
  • Technology

Unruly Launches Content Level Targeting That Enhances Publishers’ CTV and Video Inventory

Programmatic video advertising platform Unruly has introduced content level targeting that standardises attributes across genre and rating segments enabling scaled buying on premium video content. Today Unruly announced the introduction of its content level inventory that segments inventory based on publisher bidstream attributes that mirror linear TV buys, such as genre and rating. The solution […]

Golden Circle Wants Aussies To ‘SmilePay’ This Summer
  • Campaigns

Golden Circle Wants Aussies To ‘SmilePay’ This Summer

Golden Circle is bringing a splash of sunshine to the Australian Summer with the launch of an innovative, SmilePay vending machine. The machine was created by 72andSunny, and software development company, Enabled 2 GO Technologies. It uses existing smile recognition software to recognise an Aussie smile and in return release a complimentary ice-gold Golden Circle fruit drink […]

Three Tips For Bringing Your Brand’s Decarbonisation Strategy To Life
  • Opinion

Three Tips For Bringing Your Brand’s Decarbonisation Strategy To Life

In this guest post, Rosanna Iacono (pictured below), managing partner and advisor at The Growth Activists, offers three top tips to ensure your brand is on brand when it comes to climate… After ranking last for climate policy among more than 60 nations, the Australian government’s climate change performance was widely slammed at the recent […]

Opinion

by B&T Magazine

B&T Magazine
New Report Says Managers Are Ignoring Employee Mental Health
  • Media

New Report Says Managers Are Ignoring Employee Mental Health

Almost half (49 per cent) of Australia’s marketing, media, and communications employees feel their managers are showing little, if any, concern for their mental wellbeing, a new report has found. The report – conducted on behalf of the Australian College of Applied Professions in October 2021 – surveyed 1000 nationally represented workers and found some […]

iD Collective Snags Goodman Fielder
  • Marketing

iD Collective Snags Goodman Fielder

Full-service communications agency, iD Collective, has been appointed by Goodman Fielder to develop and implement a strategic communications plan for Wonder Australia. The agency will be focusing on a series of new, sustainable initiatives that are helping Wonder turn waste into wonderful. iD Collective managed all aspects of the PR campaign spanning press office activity, […]

Digital Lives of Australians: Cyber Security Fears Keeping People Offline
  • Campaigns
  • Technology

Digital Lives of Australians: Cyber Security Fears Keeping People Offline

The internet is invaluable but cyber security fears are keeping Australians offline. According to new research released today by the .au Domain Administration (auDA), almost 90 per cent of Australians say the Internet has a positive impact on their lives. Moreover, almost all small businesses (98 per cent) depend on the Internet as an invaluable […]

Optus Unveils Charitable Donate Your Device Program
  • Campaigns
  • Technology

Optus Unveils Charitable Donate Your Device Program

Optus has announced Donate Your Device which invites everyone to donate unused or old smart phones to the people who need it most. Having constant on demand access to a smart phone is part and parcel for so many people’s daily lives. However sadly, many Australians are being technologically left behind without a smart phone […]

Optimizely to Acquire Marketing Orchestration Platform Welcome
  • Campaigns
  • Technology

Optimizely to Acquire Marketing Orchestration Platform Welcome

Optimizely will advance its digital experience leadership, empowering marketers to plan, create, deliver and optimise campaigns in a single end-to-end solution. Today, leading digital experience platform (DXP) provider, Optimizely, announced it has entered into a definitive agreement to acquire Welcome. Welcome brings the best capabilities of content marketing platforms (CMP), marketing resource management (MRM), and […]

Industry Backed Scholarship Launches In Memory Of Digital Ad Sales Pioneer Sam Smith
  • Marketing

Industry Backed Scholarship Launches In Memory Of Digital Ad Sales Pioneer Sam Smith

Social purpose organisation UnLtd in partnership with The Pinnacle Foundation has launched a new scholarship program in honour of the late Sam Smith. The ‘Sam Smith’ Scholarship will be awarded to young LGBTIQ+ Australians in the fields of marketing, advertising, technology, or communication. The scholarship program will fund students’ education, whilst providing additional support by matching […]

Audience Precision Secures RedEarth Energy Marketing And Communications Portfolio
  • Media

Audience Precision Secures RedEarth Energy Marketing And Communications Portfolio

Australian energy storage company, RedEarth Energy Storage, has appointed media strategy consultancy and technology business, Audience Precision, to stand alongside it in the creation of RedEarth as an iconic Australian brand in providing personal power plants to Australian businesses and residences. Audience Precision will provide research and insights, marketing and communications planning, campaign development, including […]