Breast Cancer Survivors Share Their Stories In New Video Series Via Frost*collective

Breast Cancer Survivors Share Their Stories In New Video Series Via Frost*collective

As part of BreastScreen NSW’s awareness drive for the annual October Breast Cancer Awareness Month, Frost*collective was commissioned to develop a series of video stories highlighting the importance of breast screening and biennial mammograms for women aged 50 to 74 years.

With one in eight women in NSW developing breast cancer in their lifetime and with 75 per cent of those women diagnosed being over the age of 50, early detection of breast cancer is key to improving outcomes.

The video stories set out to emphasise the importance of mammograms as part of women’s regular health checks.

Collaborating closely with BreastScreen NSW, Frost*collective worked with producer Rachel Knepfer, director/photographer Hugh Stewart and director of photography/editor, Mark Pugh to create four video case studies featuring breast cancer survivors.

The four different videos capture each woman’s unique screening journey and convey emotional and heroic stories that are highly relatable, resonating with a diverse socio-cultural population.

The women share their deeply personal experiences with cancer, each speaking directly to the camera to intensify the dialogue with the audience. Four moving portraits of each breast cancer survivor were also created.

The strength of each breast cancer survivor, and the rawness of emotion that each displayed, was palpable,” Stewart said.

“Each of our video subjects bravely and openly laid bare their vulnerabilities. It was incredible hearing individual stories and fears articulated so clearly, and the intensity of their appreciation of their families and their lives renewed.

“This was one of the most emotionally touching projects I’ve done, and I truly hope this work helps to educate, empower and promote regular breast screening amongst all women.”

Alex Dalmau, associate design director at Frost*design, said: “It’s been a pleasure working with BreastScreen NSW on such a worthy and important initiative.

“It’s rare to meet someone who hasn’t been touched by breast cancer, so to be able to contribute to the conversation creatively, and hopefully to make a difference, is humbling.”

Samantha Raheb, social marketing and recruitment coordinator at BreastScreen NSW, said: “It is essential that women hear the stories of other women when it comes to the importance of regular breast screening.

“The women in these videos are united by a common experience – told in way that will encourage others to take action when it comes to their breast health.

“These videos are an extremely valuable asset to BreastScreen. The Frost team were professional from start to finish, so it is no surprise that we are so happy with the final outputs of the partnership.”

Nest (part of Frost*collective) was tasked with refreshing and updating the BreastScreen NSW website to enhance user experience.

The scope of work involved the creation of a suite of engaging content including videos, infographics and icons. These support topics across the website making the screening information more digestible for all audiences.


Creative director: Ant Donovan

Associate design director: Alex Dalmau

Client services director: Emma Stone

Account director: Max Delplanque

Account manager: Iris Vanhecke

Senior digital designer:  Zion Wu

Digital producer: Nathalie Cano

Producer: Rachel Knepfer

Photographer/director: Hugh Stewart, Title Artist Management

Videographer: Mark Pugh


Please login with linkedin to comment

Breast Cancer Awareness Month BreastScreen NSW Frost*COllective

Latest News

Leadership, Humanity, Technology – The Sweet Spot
  • Media
  • Technology

Leadership, Humanity, Technology – The Sweet Spot

The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new  technologies that streamline and beautify business operations. They simplify life by providing basic […]

by B&T Magazine

B&T Magazine
OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital
  • Marketing

OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital

Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]

FutureFeed Appoints Five By Five For Global Launch
  • Media

FutureFeed Appoints Five By Five For Global Launch

Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR
  • Marketing

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR

Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]

MELBOURNE, AUSTRALIA - APRIL 14: Jack Viney of the Demons and Mitch Wallis of the Bulldogs pose for a photo during the Theragun & AFL Partnership announcement at AFL House on April 14, 2021 in Melbourne, Australia. (Photo by Dylan Burns/AFL Photos)
  • Marketing

AFL Names Therabody As Its Official Recovery Partner

The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]