Blooms The Chemist is digitising how it manages owned media, rolling out a dedicated supplier media portal capable of managing in-store and online campaigns across its 110+ pharmacies. The Australian pharmacy sector has seen significant growth, accelerated by the COVID-19 response. At the peak of the country’s pandemic, retail pharmacy sales surpassed $800 million, up […]

10’s Masterchef brought in 513,000 eyeballs and – I very much enjoyed watching their creations while eating 2-minute noodles. Seven News peaked at 966,000 viewers, while Nine News earned 797,000  viewers. Nine’s A Current Affair scored 569,000 viewers – Honestly, we need more Grinshaw everywhere! Perhaps a series of greeting cards?  Meanwhile, Hot Seat grabbed […]

Emma Watkins formerly The Yellow Wiggle from The Wiggles has announced her next move, and she’s heading to Ita Butrose’s playground at the ABC. Watkin’s shocked everyone when she announced she hanging up her primary coloured skivvy and stepping away from the children’s music group The Wiggles. But, if you need your Watkins fix, you’ll […]

Independent media agency Agnes Media has been appointed by ZeeFi, Australia’s only ‘buy now pay later’ finance solution designed specifically for the education sector.

As the world again reels from the devastating shooting this week in Robb Elementary School in Uvalde in Texas, America’s firearm problems were again on show after a passerby was filmed pointing a pistol at a journalist and her camera crew while doing a live report on, ironically, gun violence. Good Day Chicago journalist Natalie […]

Posted 19 minutes Ago

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A new coffee on McDonalds’ McCafe menu dubbed the “Australiano” – conceived and launched by DDB Sydney – has come under fire for attempting to ‘colonise’ foods that belong to First nations people. The Australiano is produced through a combination of chai, McCafe’s traditional coffee beans and the native Australian wattleseed and will be available […]

Under Armour is also B&T's cute name for the crotch protectors our team will be wearing in the fun run.

Ellen DeGeneres’s long-running talk show has wrapped and in the final episode, the comedian revealed when the show started she wasn’t allowed to say the word gay on air. DeGeneres revealed that “Twenty-five years ago, they cancelled my sitcom because they didn’t want a lesbian to be in prime time once a week. So I […]

It’s a case study of MediaCom Australia’s #CatsInBoxes that saw the campaign win a number of major awards and saw a staggering 70 per cent uplift in sales… Client: MARS Australia Brand: WHISKAS® Media Agency: MediaCom Australia Media Partner: Amazon Australia Award wins: GOLD: The Creative Use of Media Award GOLD: Best Campaign for a […]

Much like the fourth season of Stranger Things, the burger comes off as a little tired and overdone.

Electrical engineers hosting radio shows is the dad version of young white guys hosting podcasts together.

data.ai (formerly App Annie), the first unified data ai company, today in partnership with IDC, released the Gaming Spotlight 2022 report. Powered by Game IQ, the report reveals that mobile gaming represents 61 percent of the overall gaming market which is set to hit $222 billion in 2022. The report reveals that mobile gaming is […]

Nielsen, a global leader in audience measurement, data and analytics, has been selected to participate in TikTok’s Media Mix Modelling Program. TikTok’s program brings together leaders in media mix model marketing measurement to drive reporting consistency and quality for advertisers globally, allowing advertisers to gain more insights into the impact of marketing on the short-form […]

Emplifi, the leading unified customer experience (CX) platform, today revealed the findings of its Q1 2022 analysis of social media spend across thousands of brands worldwide including those in Asia Pacific (APAC). While overall social media ad spend decreased in the first quarter following an impressive holiday showing, it remains significantly higher than a year […]

Audible, a leading creator and provider of premium audio storytelling, today announced that Wavemaker will be its new agency of record  for paid media worldwide, effective May 25th, 2022. Audible reportedly spends about $US500 million annually on advertising and a reported $A50 million here in Australia. Audible, an Amazon company, is headquartered in Newark, New […]

Bohemia looks to the UK for its latest CEO. Yet, no plans to instal a picture of Her Majesty in office reception.

Ogilvy’s latest campaign for the NSW Government, “Little Things”, dramatises the idea of the little things that everyone should be doing to make a big difference to COVID safe life this winter. The OLV, social, radio, digital and OOH campaign was brought to life by creating miniature worlds, where COVID safety objects became the hero […]

Reconciliation Australia and Carbon Creative will launch National Reconciliation Week 2022 tomorrow, Friday, 27 May (running through to 3 June) with the theme ‘Be brave. Make change.’ The theme and campaign, developed by social change creative agency Carbon Creative in collaboration with emerging Torres Strait Visual Artist Tori-Jay Mordey, challenges all Australians—individuals, families, communities, organisations, […]

Pearman Media has announced the appointment of Tara Lamond as group business director. “With experience on both the media and agency sides, including a stint in London, Tara brings a wealth of advertising and media expertise to this role, and we are thrilled to welcome her on board,” said Pearman Media founder and managing director, […]

In this guest post, Jonathan Munschi (pictured below), head of sales for Twitter Australia, says initiatives such as Mardi Gras and Pride month give brands the ideal platform to connect with the LGBTQIA+, but, Munschi asks, why ignore the rest of the year? It’s time for brands to rethink their approach to LGBTQIA+ inclusive marketing. […]

Posted 20 hours Ago

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Who needs the visual appeal of watching sports like NRL and AFL when you can listen to them on National radio?

Apparently selling fridges wasn't 'cool' enough for Samsung, so now they've got a meme-fueled campaign in South Korea.

Lux brand Bulgari enlists two Hollywood A-listers for latest campaign. Like, who were you expecting? Sharon Strzelecki?

LinkedIn and Buzzfeed will certainly be lost without Nemes, who is making the leap into the world of online documents.

The news brought so much excitement to the B&T team that we all lifted our heads off our desks and cheered for a minute.

B&T would like to take time out from the usual programming to acknowledge National Sorry Day today.

If there's one group sad about ScoMo's defeat it has to be ABC comics decrying the lack of material.

The latest entry in EA and Maxis’ life simulation series, The Sims 4, has released a new update which allows players to customise their character’s pronouns. This new feature is available only in the English version of the game for the time being, with the developers saying that they will soon release it for other […]

Acoustic, a marketing cloud, digital experience and lifecycle pricing and promotion technology solution provider, announced today that Michaela Aguilar has joined the team as head of business partnership ecosystem. In her new role, Aguilar will be responsible for business development and expansion, working with partners and the Acoustic team to create new revenue opportunities in […]

Samatha Armytage is regaling drunken work stories. A refreshing change from her regaling issues in her personal life.

B&T warns this article is a bit of a downer. But an important downer nonetheless.

Is B&T feeling a little worthy and pious today? Confirm it with this important consent campaign.

Posted 1 day Ago

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Alexa teams with The Betoota Advocate to expand her knowledge of Australia. Thankfully Bob Katter wasn't considered.

Twitter executives unclear about future under Elon. Not keen on the matching work tracksuit idea either.

Study says Aussies less interested in Metaverse than other nations. Still have strange fascination for Karl Stefanovic.

Study confirms a misalignment between media & creative. And not merely one's obsession with the beard & the trainer.

Posted 1 day Ago

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