February was a big month for brands on Twitter. From sharing love on Valentine’s Day to winning gold at #PyeongChang18, brands were taking on big calendar moments to connect with their fans.
Apple celebrated Valentine’s Day the way all true BTS fans would like it done – sourcing crowd favourite #BTS tunes from supporters across the world.
— Apple Music (@AppleMusic) February 14, 2018
Yuzuru Hanyu nabbed the gold medal at the 2018 Olympics. We can’t help but love this ice-skating hero!
111.68 how do you beat that! #JPN Yuzuru Hanyu
— 7Olympics (@7olympics) February 16, 2018
Apple released popular artists like Childish Gambino onto its new Animoji app on the iPhone X. Who doesn’t want to sing along with Donald Glover?
— Apple (@Apple) January 29, 2018
Optus hyped up fans with a preview of the Super Bowl LII. Any Eagles fans want to relive the action?
Celebrate the spectacle. Super Bowl LII Eagles vs Patriots. MONDAY 10am AEDT on ESPN with Fetch. Need we say more? pic.twitter.com/UD0NBERGA2
— Optus (@Optus) February 1, 2018
The much anticipated Fifty Shades Freed is out! Universal Pictures took the opportunity to further endear the already loved acting couple!
— Universal Pictures (@UniversalPicsAU) February 13, 2018
Emirates confirmed to the world its massive investment in the future of airline technology. Good news for any frequent flyers out there.
Today we firmed up our order for 36 @Airbus A380s worth US$16 billion at @WorldGovSummit in Dubai, in the presence of @HHShkMohd, Vice President & Prime Minister of the UAE and Ruler of Dubai; and @ephilippepm, Prime Minister of France. https://t.co/o3VFKPJPp3 pic.twitter.com/w69FhxHa6X
— Emirates airline (@emirates) February 11, 2018
Melbourne wasn’t just happy with being the happiest – it was also ranked the fourth most exciting city. Coffee anyone?
We’re not only the most liveable city in the world, we’re now officially the happiest. @TimeOutLondon‘s City Life Index has also named us the 4th most exciting city, giving you even more reason to visit: https://t.co/zWvuScNoS2 pic.twitter.com/a7nCsnmtIR
— Melbourne, Australia (@Melbourne) February 1, 2018
NAB is proudly supporting women of the AFL for the second straight season.
— NAB (@NAB) February 2, 2018
Yarrr! Free 14-day pass for Xbox lovers is treasure worth questing for!
Set sail with Sea of Thieves and play other exclusive Xbox games on the day they launch with Xbox Game Pass! Play free for 14 days.
— Xbox Australia (@XboxAustralia) January 28, 2018
Mikaela Shiffrin wins gold for her second time during the 2018 Olympics! Oakley shared that golden moment with fans. Que the goosebumps.
— Oakley (@oakley) February 15, 2018
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2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]
The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]
This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]
Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]
Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]
B&T unaware of the vitriol & acrimony between the online mattress companies. We were aware of it between News & the ABC.
oOh!media continues to rapidly expand its large format digital network, launching seven new sites at premium locations across major arterials in Sydney, Melbourne and Brisbane. The latest large format digitals include another premium site in the exclusive Sydney suburb of Mosman. Positioned at the gateway of the lower north shore on Military Road, the high-impact […]
The Seven Network revealed the results of the second round of its flagship innovation initiative – Ignite – which saw seven employee-led generative AI concepts selected for prototype development. An inspiring three-week event, Ignite brings together internal cross-functional teams of engineers, data scientists, product managers and staff from across the business to collaborate and develop […]
Australian tech consultancy Engaging.io has scored a major business win with the appointment by a leading Texas-based US National Basketball Association (NBA) team to revolutionise its marketing and communication strategies. The powerhouse NBA franchise turned to Sydney-headquartered Engaging to spearhead a major HubSpot implementation, driving greater efficiencies, personalisation and a more seamless experience for fans. […]
Dentsu Queensland has formed a strategic partnership with DeadlyScience, an organisation that provides science, technology, engineering and maths (STEM) resources to Aboriginal & Torres Strait Islander students across Australia. The partnership is in collaboration with UnLtd, which helps connect the media and marketing industries with charities helping children and young people at risk. This is […]
Victoria-based Venetian Media Group (VMG) has acquired web and digital strategy shop Digital Native. Lead image L-R: VMG CEO, Michael Fishwick; Digital Native big chief, Matt Gardan. Digital Native specialises in digital strategy, branding, UX and web design it has deep experience in renewables, emerging technology and not-for-profit. Its web design process and collaborative approach […]
One of Australia’s biggest off-street car and motorbike festivals, Rare Spares Rockynats, is returning to Rockhampton for Easter 2024 and has kicked off its promotional calendar with a high-octane media campaign. The two-phase campaign, via award-winning marketing agency Murmur-Group, will launch across large format out-of-home and retail placements and will be supported by local radio, […]
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.