B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Branded Entertainment Content To Feature Heavily At Miami Ad School’s Boot Camp
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Branded Entertainment Content To Feature Heavily At Miami Ad School’s Boot Camp
Media

Branded Entertainment Content To Feature Heavily At Miami Ad School’s Boot Camp

Helga Diamond
Published on: 12th August 2015 at 11:02 AM
Helga Diamond
Share
2 Min Read
SHARE

The creation of branded entertainment content will be an integral feature of the Miami Ad School’s Social Media Boot Camp. The boot camp has been developed to meet the demand for more engaged advertising in the face of the structural decline of the traditional TV industry.

Will Edwards, creative director at JWT and Miami Ad School teacher, will lead a weekly content creation class that will teach storytelling and creating shareable content. Strategist from Google, Facebook, Clemenger, Colloquial, Cummins & Partners, DT, M&C Saatchi, Ogilvy, Saatchi & Saatchi, Vice, We are Social and Zenith Optimedia will train participants in all aspects of Social Media from creating engaging content to integration, data analysis to the future media landscape.

Edwards (pictured below) said: “Social Media is the rising star as major advertisers are moving into digital. But I also believe that the dramatic reports at the weekend about the death of traditional media are premature. (‘TV Sector Value Crash after ad fall-off’, The Australian; ‘Is TV dying? US media stock slump’, AFR, 8-9 August, 2015).

WEdwards sm

“However, the days where you could reach the younger audience, our future, with linear TV are gone. Today is about creating stories that intimately connect our audience to the client’s brand, it’s about creating entertainment across all channels.

“But to reach them on an emotional level, you need to find your audience’s core values and talk their language.

“I’m pleased to be involved with this rigorous training program that covers data, strategy, creativity and execution.”

Alex Light (pictured in the lead image), commercial director at Vice, added: “Traditionally, TV’s dominance has meant that advertisers were able to align with great content, picking audiences based on programming and inserting an advertising message in between the content. With the rapid fragmentation of media and the myriad of on-demand content options available today, advertising can be screened out. Brands are faced with a new challenge: creating content that their audience actually want to watch.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Outsourcing
Share
By Helga Diamond
Help young people build skills for careers as advertising creatives and strategists.

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?