Brad Pitt is the new face of Italian coffee machine brand De’Longhi and the accompanying TVC confirms he’s inarguably the coolest dude on the planet.
The 57-year-old Academy Award winner has just signed on to be De’Longhi’s global ambassador for the next two years in a move that could possibly be seen as a subtle play against arch-rival Nespresso’s long-running deal with fellow thepsian, George Clooney.
In the TVC, called “Perfetto” (Italian for perfect), Pitt mounts a classic motorbike for a scenic ride around his hometown of Los Angeles before brewing a cappuccino at home with the De’Longhi coffee machine Dinamica Plus.
The spot’s the work of M&C Saatchi Milan and doesn’t make a whole heap of sense, but then who’s looking for plot when we’re all bedazzled by Brad!
And not many ads can boast not one but two Academy Award winners. Pitt’s gong aside, the spot was directed by Damien Chazelle who won the best director Oscar in 2016 for La La Land.
Get set to go all gushy at Brad in the spot below:
Alex Pickering, marketing director for De’Longhi, commented: “We wanted to lift awareness of bean to cup coffee machines. Choosing Brad Pitt for this international campaign means more than working with a globally recognized icon – Pitt is an acclaimed actor and producer, an engaged advocate on environmental issues, a collector of art, passionate about architecture and design.
“Above all, Brad Pitt maintains his sophistication, despite global fame. A spirit of understatement that mirrors the De’Longhi brand itself – we are all united by a genuine love and passion for coffee culture and all things Italian. We believe our partnership will help to democratise great coffee,” Pickering said.
Pitt added: “It’s about quality, it’s about design aesthetics… harmony, quality and approach. I really appreciated De’Longhi’s approach, when you have confidence in your product you don’t have to overdo it.
“Their attention to detail makes me appreciate the brand even more. That sort of thoughtfulness is a distinctive value of Italian design – how you design something for the people who are going to experience it: certain details that might not be immediately obvious, but in the end have a profound effect on you and your life.”
