Targeted serum specialists, Boost Lab have teamed with creative agency, Galore, to launch a new comprehensive brand platform “Skin Solutions Made Simple”.
The new creative direction focuses on streamlining messaging around serums and the broader skin care category, while supporting customers in understanding what’s right for them.
“The serum category is growing rapidly but can be complex for consumers to find the right product for them,” said Galore founder, Tim Kirby.
“Boost Lab has a genuine dedication to making quality serums accessible and easy, so this brand direction simply brings that to life.
“In a category often guilty of using complex pseudo-science in marketing, this campaign gives the brand a refreshingly simple point of difference.”
Nunn Media are supporting the campaign by implementing a multi-platform out of home, retail, and digital campaign with over $1.5 million worth of media value rolling out across the eastern seaboard throughout the holiday season.
“Having just finished a series A capital raise, we are taking a comprehensive view to building a strong brand in this market. This new campaign will really help to drive mass awareness of Boost Lab and cement us as a serious player in the serum space,” said Boost Lab founder, Craig Schweighoffer.
Schweighoffer founded the brand in 2020 to bring a next level of expertise, energy, support, and sense of community to the skin care space.
Boost Lab has since expertly formulated seven targeted serums for seven specific skin concerns.
Moving into 2022, the brand’s key focus of making quality serums easy and accessible to all will remain consistent.
