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Reading: Bonsoy Goes Beyond Soy In New Campaign From Thinkerbell
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B&T > Campaigns > Bonsoy Goes Beyond Soy In New Campaign From Thinkerbell
Campaigns

Bonsoy Goes Beyond Soy In New Campaign From Thinkerbell

Staff Writers
Published on: 13th November 2023 at 9:01 AM
Edited by Staff Writers
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Bonsoy, as its name would suggest, well at least the second part of it, is best known for its iconic soy milk. But in a development, Bonsoy has gone beyond soy with a series of non-soy products.

These new non soy alternatives, including almond milk and sparkling coconut water, as well as Bonsoy’s soy milk, feature in a new iteration of Bonsoy’s ‘But Is it Bonsoy’ campaign.

The Bonsoy soy and non-soy “But is it Bonsoy” campaign from Thinkerbell is live within digital, social and OOH across NSW, QLD and VIC.

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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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