B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • AFL
  • B&T Women in Media
  • NRL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • Anthony Albanese
  • ARN
  • Spotlight on Sponsors
  • Meta
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Bonfire Wins Cancer Council WA “Hope More Lottery” Bid
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Bonfire Wins Cancer Council WA “Hope More Lottery” Bid
Campaigns

Bonfire Wins Cancer Council WA “Hope More Lottery” Bid

marketing29
Published on: 28th March 2019 at 10:34 AM
marketing29
Share
2 Min Read
Milticolor Bingo balls fall randomly on dark background. Lottery Number Balls. Bingo balls with numbers. 3d illustration.
SHARE

Cancer Council WA has partnered with digital performance agency Bonfire to spearhead their “Hope More Lottery” online advertising strategy.

Cancer Council WA is a non-government organisation that funds crucial research, runs life-saving prevention programs and provides local support services in pursuit of a cancer-free future.

The new agency partnership will see Bonfire executing a paid search marketing strategy to increase ticket sales for their “Hope More Lottery” fundraiser.

Cancer Council WA’s marketing and fundraising director Lillian Ryan said the agency was chosen for its expertise and results-driven approach to digital marketing.

Ryan commented: “We’re very excited to be working with Bonfire on the digital strategy for our Hope More Lottery.

“Bonfire really understand our need to ensure we’re using our funds in the most effective way, and have already implemented innovative strategies to build on the success of our lotteries program that’s helping us deliver our services to West Australians affected by cancer and continue vital research that will help us get closer to a cancer-free future.”

Bonfire’s CEO, Clay Cook, said the agency looks forward to helping Cancer Council WA in their fight against a disease that affects so many people.

Cook said: “We’re grateful for the opportunity to help this respected charity carry out their life-changing work.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: bonfire, Cancer Council WA
Share

Latest News

Ogilvy CEO Sally Kissane To Depart
08/07/2025
Everything You Need To Know About B&T’s Agency Scorecards!
08/07/2025
Agency Scorecard: Atomic 212°
08/07/2025
Agency Scorecard: Leo
08/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?