Cancer Council WA has partnered with digital performance agency Bonfire to spearhead their “Hope More Lottery” online advertising strategy.

Cancer Council WA is a non-government organisation that funds crucial research, runs life-saving prevention programs and provides local support services in pursuit of a cancer-free future.

The new agency partnership will see Bonfire executing a paid search marketing strategy to increase ticket sales for their “Hope More Lottery” fundraiser.

Cancer Council WA’s marketing and fundraising director Lillian Ryan said the agency was chosen for its expertise and results-driven approach to digital marketing.

Ryan commented: “We’re very excited to be working with Bonfire on the digital strategy for our Hope More Lottery.

“Bonfire really understand our need to ensure we’re using our funds in the most effective way, and have already implemented innovative strategies to build on the success of our lotteries program that’s helping us deliver our services to West Australians affected by cancer and continue vital research that will help us get closer to a cancer-free future.”

Bonfire’s CEO, Clay Cook, said the agency looks forward to helping Cancer Council WA in their fight against a disease that affects so many people.

Cook said: “We’re grateful for the opportunity to help this respected charity carry out their life-changing work.”