Australian leading home care provider Silver Chain has announced it has engaged the expertise of search specialists Bonfire to strengthen its brand in the recently deregulated aged care market.

Silver Chain provides all the care people need to stay at home, from basic care such as meal preparation and gardening, all the way to hospital like-care such as nursing services and palliative care.

The company currently services Western Australia, Queensland, NSW, South Australia and Victoria.

Bonfire and Silver Chain will be working together in an effort to strengthen the company’s organic position in Google.

Marie Mayer, group manager of customer channels at Silver Chain, said: “We have a staff base of over 3,500 staff, 280 volunteers and actively assist over 98,000 people across the nation.

“So, when it came to choosing a specialist in SEO, we knew we needed a team who had experience with large scale competitive markets, and Bonfire were the perfect fit.”