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Reading: Bollywood Headed To The Gabba For NRMA Border-Gavaskar Series
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B&T > Sports Marketing > Bollywood Headed To The Gabba For NRMA Border-Gavaskar Series
Sports Marketing

Bollywood Headed To The Gabba For NRMA Border-Gavaskar Series

Staff Writers
Published on: 3rd December 2024 at 10:51 AM
Edited by Staff Writers
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The Gabba precinct will transform into a hub of culture and cricket fever with Gabba Summer Fest, a new fan festival that will come to life during the third Test of the highly anticipated NRMA Insurance Border-Gavaskar series between Australia and India.

Running from December 14-15 across the first two days of the Test, Gabba Summer Fest will be free and open to the public in Woolloongabba Place Park outside Gate 2. The Indian inspired festival will create a vibrant supporter site with music, food and a big screen to watch all the action from the ground, offering the perfect mix of cricket, culture and community.

Key features of the festival include:

  • Entertainment: Bollywood dance performances, live music from local band, and interactive experiences including henna art and turban-tying.
  • Viewing Lounge: A casual seating area complete with beanbags and a live screen to enjoy every moment of the match.
  • Food Trucks: Serving authentic Indian cuisine and fan favorites.

The festival is made possible through the support of Tourism and Events Queensland (TEQ) and the Brisbane Economic Development Agency (BEDA), showcasing Brisbane as a premier destination for world-class events.

Gabba Summer Fest offers cricket fans the opportunity to immerse themselves in the shared love of cricket and culture, adding to one of the most anticipated fixtures of the Brisbane summer.

“The NRMA Insurance Border-Gavaskar Test at the Gabba is more than just a cricket match; it’s a celebration of the incredible connection between Australia and India. Gabba Summer Fest enhances this iconic event by offering fans a unique blend of world-class cricket and the vibrant spirit of Indian culture,” said Cricket Australia executive general manager, events and operations Joel Morrison.

“The excitement for this iconic Test is reflected in the strong ticket sales, and with today’s announcement of the fan festival, we are expecting an even greater buzz around the Gabba as fans come together to celebrate in a special way”.

“We are grateful to Tourism and Events Queensland and the Brisbane Economic Development Agency for their support in bringing this exciting initiative to life”.

“We’re in for an exciting blend of culture and true sportsmanship with the NRMA Insurance Border-Gavaskar Test at the Gabba, this match is definitely not one to miss,” said minister for the environment and tourism and minister for science and innovation, Andrew Powell.

“Culture, community and cricket collide with this incredible two-day Bollywood inspired festival, Gabba Summer Fest, and you don’t need to hold a ticket to the match to attend. It’s completely free and sure to draw an excited crowd who will immerse themselves in music and food, all while watching the match on the big screen”.

“We’re expecting tens of thousands of fans to flock to Brisbane for this huge event, which will inject an anticipated $3 million into the local economy. Whether fans are heading along to watch the game from inside the stadium or immersing themselves in the culture of India outside at Gabba Summer Fest, they’re in for a real treat. There’s also up to 50 million people in India that we’re expecting to tune in to the broadcast of this exciting match, giving Queensland, in partnership with Tourism Australia, the perfect opportunity to showcase our world-class events and destinations to one of the largest international markets”.

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TAGGED: Cricket Australia, NRMA
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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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