Bohemia Snares Schneider Electric’s Local Media Business
Continuing a recent run of new business wins, Bohemia has been appointed by Schneider Electric to lead its media strategy, planning and buying after a competitive pitch.
Headquartered in France, Schneider Electric is the global specialist in energy management and automation, with 144,000 employees serving customers in more than 100 countries worldwide. From the simplest of switches to complex operational systems, Schneider’s technology, software and services improve the way its customers manage and automate their operations.
Chris Quinn, Schneider Electric’s VP of marking communications and digital customer experience for the Pacific, said: “Our connected technologies reshape industries, transform cities and enrich lives. At the heart of what we do is a focus on innovation, customer centricity and digitisation.
“We look to partner with organisations that share our common values, but also challenge us to continue to think differently.”
The account was won in a competitive pitch that saw a number of media agencies and the M&C Saatchi-owned Bohemia compete.
James Collier (pictured above) from Bohemia said: “We are thrilled to be working with Schneider Electric. They are an impressive global business with an ever-increasing local profile. Our focus will be on realising their growth agenda and we can’t wait to get started.”
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