BMF Wins Round 4 Of The Siren Awards With ‘Great Fresh Food Migration’ Campaign
BMF’s ‘Great Fresh Food Migration’ campaign for ALDI Australia has won Round 4 of Commercial Radio Australia’s Siren Awards for radio advertising.
The campaign, by creatives Roy Leibowitz and Chris Wilson, imagines the sound of fresh produce migrating to the supermarket to remind consumers the products are Australian-grown and affordable.
The ad ‘Porter House Steak’ was awarded best single ad, and ‘Broccolini’ won the craft award for sound engineer Liam Annery from Rumble Studios.
Leibowitz and Wilson said the campaign had been inspired by bird watchers during a walk in Centennial Park.
“That got us talking about if bananas migrated by flying in a V formation,” the pair said in a statement. “It was a natural progression from there.
“Simplicity is important to every commercial, but particularly on radio.
“It’s also important to interrupt the listener in a way that rewards them, they need to get more out of it than just a message. A discovery, a laugh, a shake of the head.”
Joan Warner, chief executive officer of industry body Commercial Radio Australia, said: “BMF’s work was recognised for its creativity and shows how radio can be effectively deployed to stand out and capture attention.”
Two other campaigns were highly commended: Special Group’s ‘The Temple of Dry’ for CUB by creative Harry Stanford; and Isobar Australia’s ‘ResApp Health’ for SleepCheck, by creative Patrick Anderson.
In the single ad category, ‘Next time you say’ for Make Smoking History by Gatecrasher creative Adam Barker was highly commended.
In addition, ‘Broccolini’ and ‘Fuji Apple’ from the ALDI Great Fresh Food Migration campaign were highly commended in the single category, while ‘Fuji Apple’ and ‘Porterhouse Steak’ by Liam Annery were highly commended in the craft category.
Sound studio Risk Sound was also highly commended for the ad ‘Turbo Therapy’ for Suzuki.
The Siren Awards are run by Commercial Radio Australia to recognise outstanding radio advertising. The awards are judged across five rounds, plus a final call round.
Round 5 of the 2021 Siren Awards is now open, with entries closing on 9 February 2021. The Gold Siren winner will be announced in May.
You can listen to the Round 4, 2021 winning ads here or at www.sirenawards.com.au.
Featured image (L to R): Liam Annery, Chris Wilson, Roy Leibowitz
Latest News
Google And News Corp To Train 750 Regional Journalists With Digital News Academy
Google and News Corp are creating more new jobs for regional journalists, launching the Digital News Academy. The academy will exist as a partnership between the two companies and offer digital skill development to 750 local and regional news professionals from a variety of outlets. According to Google and News Corp, the academy will focus […]
Mindshare Melbourne Gobbles Up Jenny Craig’s $8Million Media
GroupM agency Mindshare has won the media account for Jenny Craig following a competitive pitch. The account was previously held by Cummins&Partners. The agency will handle Jenny Craig’s offline and TV media planning and buying. Mindshare’s analytics team and investment team will work hand in glove and draw on the GroupM Advanced Analytics Centre of […]
Revolution360 And Seedooh Tech Collaborate To Close Street Poster Verification Gap
OOH media provider Revolution360 has partnered with independent verification platform Seedooh to provide end-to-end transparency for its proprietary planning and data tool 360Intelligence.
“Secretive, Divisive, Undemocratic!” New Campaign Launches Calling For The End Of The Monarchy
The Olympics may give nations a huge boost in the parochial nationalism stakes (particularly those winning gold medals), however, that doesn’t necessarily appear to be the case in the UK at the moment with the arrival of a new billboard campaign calling for the end of the monarchy. The out of home campaign is the […]
Sunday TV Wrap: Seven Nets More Than Two Million For Olympics
Of all the shocks at this year's Games, it would appear the owner of the local pizza shop has won the men's 100 metres.
YouTube Serves Sky News With A One-Week Ban Following COVID-19 Coverage
Sky News has had its YouTube channel suspended for one week, following a review of the network’s COVID-19 coverage. The suspension means the Sky News YouTube channel – which currently has over 1.85 million subscribers – will be unable to upload any videos for seven days, however, pre-existing content that was posted before Thursday and […]
Jodie Oddy Makes Return To Radio, Scoring Nova Show
Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]
The Kyle & Jackie O Show Censored Anti-Vaxxer Pauline Hanson
Reigning radio king Kyle Sandilands, has called out his own show on KIIS 106.5 for censoring politician Pauline Hanson. ‘The Kyle & Jackie O show has been on a high since the announcement it won the latest ratings survey. However, things became tense on Friday when Hanson’s anti-vaccination comments were censored. The right-wing politician has been […]
Keith Urban To Front Next Cover Of Rolling Stone Australia
Rolling Stone Australia publisher The Brag Media has today announced four-time Grammy winning artist Keith Urban as its cover artist for its upcoming sixth issue out September 6, marking his first time ever to be anointed with the cover of Rolling Stone. Delving into the curious mind of Keith Urban, the cover feature profiles one […]
MTV And iHeartRadio Celebrate Four Decades Of Iconic Music Moments
MTV and ARN’s iHeartRadio Australia has announced the launch of MTV Sounds On iHeartRadio, a new pop up radio station to celebrate four decades of the iconic MTV brand. Launching on ARN’s iHeartRadio Australia on Monday, 2 August, the station will explore epic music moments looking back and beyond to celebrate MTV past, present and […]
Nature Grows: Announces String Of New Hires & Promotions
Agency Nature has announced the recruitment of a series of new professional staff across its Melbourne and Sydney offices. The addition of the new staff in recent months – follows strong growth in both offices during 2020-21 and is part of Nature’s ongoing investment in its people and capabilities. In Sydney, three new hires take […]
ARN Ditches ‘Australian Radio Network’ In Official Rebrand
ARN has officially turned off the mics on the Australian Radio Network. From today, ‘Australian Radio Network’ will be replaced with ‘ARN’. Following a holistic review of the audio landscape, brand proposition and culture at ARN, a confident brand evolution will be launched to market, with quality connections and audio at the heart of everything […]
Why Brands Are Moving Audience Research In-House
The role of the agency is changing. Many brands are changing their tack, redistributing their budget to get more control of their output, with a bigger focus on in-house. This is a shift that has been ongoing for years. While 2020 was a year of uncertainty and hesitancy to commit, digital advertising spend is starting […]
The Smith Family & Asahi Lifestyle Beverages Launch “The Big Giveback”
The Smith Family have teamed up with Asahi lifestyle beverages and launched the national campaign “The Big Giveback” aiming to raise much-needed funds for the charity. The campaign launches nationally this month to raise much-needed funds for young Australians in need through The Smith Family’s education support programs. The campaign comes after a new survey […]
Lizza Gebilagin Announced As New Editor Of Women’s Health, As Jacqui Mooney Departs
Women’s Health has today announced a new editor-in-chief, Lizza Gebilagin (main photo), who will lead the brand across print, digital, audio and events. Gebilagin was most recently the brand’s executive editor, alongside Jacqui Mooney, who will step down from the role to explore new opportunities but will continue to consult to the brand on major […]
Triple M Inks Three-Year Broadcast Deal With Cricket Australia
SCA’s Triple M will broadcast cricket again after Cricket Australia and the FM network finalised a three-year partnership for men’s international cricket in Australia. Triple M will kick off their coverage with what promises to be an epic 2021-22 Vodafone Ashes series from December 8 at The Gabba in Brisbane alongside every Test and One-Day […]
Foxtel Group & Amazon Prime Video Announce Local Deal
The Foxtel Group and Amazon Prime Video have announced a significant agreement to integrate the Prime Video app into Foxtel set-tops by the end of 2021. The deal aims to accelerate its streaming aggregation strategy to bring together, live and on-demand, all in one place. The new partnership will enable all Foxtel customers with a […]
QUT Business School Launches “Make it Real” Via BCM Group
Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.
Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]
Sky News Pays Sarah Hanson-Young $40K In Damages
Sarah Hanson-Young now Australia's most prolific serial litigant. And, it has to be said, she's got bloody good lawyers.
Victoria Misses The Mark With “Mean” Border Permit Ads
Queensland now considering adding "and just f@ck off" to its famous tourism tag "beautiful one day, perfect the next".
Optus And Uber Team Up For Mobile Phone Delivery Service
You can now get a phone delivered in an hour! Perfect for the bone idle or coke dealers getting hacked by the fuzz.
Three Ways To Stay Connected To Your Customers In A Virtual World
It's top tips on staying connected to customers during lockdown! Unless you hate them. Then that's a whole other matter.
Parents’ Voice Condemns “Sugary Drinks And Unhealthy Food Marketing” During The Olympics
Parents call out unhealthy food Olympics marketing. No one concerned about crotch grabbing in the Greco-Roman wrestling.
Brazil’s Olympic Skateboarding Fairy Stars In Magical New Work From Nike
Thanks to the Olympics, all of a sudden skateboarding's cool again. Arguably good news for X-rays & plaster casts, too.
B&T’s Tokyo Olympics Recap: Tributes, Singing & Tweets
The Olympics again prove the world's just a big global family. Albeit a squabbling, semi-racist, passive-aggressive one.
Radio Ratings Set To Be Delayed A Week Due To Lockdowns
Ben Fordham set to dose-up on the Temazepam and warm milk, as an extra week of sleepless nights awaits radio ratings.
“Is He Hung Like A Horse?” Adam Driver Morphs Into A Centaur For Bizarre Burberry Fragrance Ad & The Internet’s Exploded!
Star Wars star becomes a centaur in Burberry ad & the jokes are writing themselves. Well, crude penis jokes, that is.
Samsung Ad Chief: Understanding The New TV Viewer
Ultimately, will the human thumb grow to resemble a sweet potato given its repeated workout on TV remote controls?
opr To Become Ogilvy PR Again In Latest Rebrand
In further proof you should never attempt a rebrand over a pub session comes opr's return to original Ogilvy name.
