Bloomberg TV Launches Daybreak Australia

Bloomberg TV Launches Daybreak Australia
SHARE
THIS



Bloomberg Television today launched ‘Daybreak Australia’, a new hour-long morning programme broadcasting live from Sydney in the bureau’s new television studio.

Hosted by Bloomberg Television anchor Haidi Lun in Sydney and Betty Liu in New York, the show delivers the latest stories from the Australia market and global news developments that matter most to influential decision makers in business and finance.

Lun was previously a reporter for Bloomberg Television in Hong Kong where she covered the financial markets and general business news and trends across Asia-Pacific. From Sydney, Lun will also contribute live interviews and reports on the latest news from Australia into Bloomberg Television’s global programming.

“We are stepping up our focus on critical market-moving news in Australia as it is a key part of the global market and kicks off the Asia-Pacific trading day,” said Al Mayers, global head of Bloomberg Television and Radio.

“By launching Daybreak in Australia, we are not only providing our audience with timely, compelling content, but we are further leveraging our unparalleled journalistic resources in the country. Our anchors are working seamlessly around the world to provide live Daybreak programming across our media hubs in New York, London, Dubai, Hong Kong and now Sydney.”

‘Daybreak Australia’ will broadcast live each weekday morning at 9am AEDT, leading into two hours of Daybreak Asia. Bloomberg has thirty journalists based in its Sydney bureau, which opened in March 1989, as well as a team based in Melbourne. Their reporting will be magnified with the launch of the new show. Bloomberg also plans to expand Daybreak, its mobile morning briefing for terminal subscribers, to include an Australia edition.

Daybreak is part of Bloomberg’s multi-platform effort to provide customers and on-the-go business decision makers the data, breaking news, analysis and insight they need to start their day regardless of where they are in the world. Daybreak Asia is the broadcast/digital video extension of Bloomberg’s Daybreak morning briefing for Bloomberg Terminal customers. Bloomberg Television delivers 24 continuous hours of business and financial news globally, with programming capitalizing on the content and resources of 2,600 journalists and analysts in more than 120 countries around the world. Bloomberg TV is broadcast in 437+ million households worldwide in more than 70 countries, and is streamed on Bloomberg.com, Apple TV, Amazon Fire TV and Roku.

 

Please login with linkedin to comment

Steve Sinha

Latest News

UK Mobile Game Advert Accused Of Condoning Violence Against Women Banned
  • Media

UK Mobile Game Advert Accused Of Condoning Violence Against Women Banned

A now banned ad for mobile game Gold and Goblins features a man readying to strike an unsuspecting woman over the head with a chair. The advert which appeared in the games ‘Hooked Inc: Fishing Games’ and ‘Quizzland’  has been accused of “trivializing and condoning” domestic violence. The Gold and Goblins ad began with a […]

by B&T Magazine

B&T Magazine
Numbers Are Important But Relationships Are Imperative
  • Opinion

Numbers Are Important But Relationships Are Imperative

Hamish Thomson, author of It’s Not Always Right to be Right, is a former regional president and global brand head for Mars Incorporated (UK, Australia, Chicago), a senior sales and marketing lead for Reebok International (England and the Netherlands) and an account exec in the London advertising scene. In this guest post, Thomson says you […]

Opinion

by B&T Magazine

B&T Magazine
A Creative’s Top Tips On How To Be A Better Client
  • Opinion

A Creative’s Top Tips On How To Be A Better Client

In this guest post, Tim Dyroff (main photo), creative director at Resolution Design, talks what things should a prospective client consider when building relationships with their creative partners… Within the post-production industry you can be sure you will encounter the good, the bad, and the ugly with any given client. From feedback to briefing, issues […]

Opinion

by B&T Magazine

B&T Magazine
The Gerety Awards Announce All-Star Jury For 2022
  • Media

The Gerety Awards Announce All-Star Jury For 2022

The Gerety Awards have announced an all-star jury lineup for 2022, including Australia’s own Tara Ford. The annual awards are the only creative prize to reward the best in advertising from the female vision. The jury for 2022 includes some of the most respected leaders from the advertising and marketing world. Representing Australia on the […]

GAY TIMES And Grey London Launch New Campaign To Support Trans Rights
  • Campaigns

GAY TIMES And Grey London Launch New Campaign To Support Trans Rights

GAY TIMES and Grey London have launched Amplifund campaign, ‘Incomplete Without the T’ at GAY TIMES Honours in response to increased transphobia and hate in the global media. This year has become the deadliest on record for trans people, with the community increasingly facing transphobia and hate from both the media and right-wing groups. Controversial […]

Podium Announces Australia’s ‘Most Loved Local Businesses’
  • Campaigns

Podium Announces Australia’s ‘Most Loved Local Businesses’

Local businesses communication and payments platform, Podium, and Council of Small Businesses Organisations of Australia (COSBOA) has today announced the winners of Australia’s Most Loved Local Businesses, which includes a specialised biking store and a stigma-busting dental practice. The campaign aimed to shine the spotlight on a handful of vibrant, dynamic and innovative Australian businesses following an […]

Decoding Creativity And Effectiveness
  • Advertising
  • Campaigns
  • Media

Decoding Creativity And Effectiveness

Spikes Asia talks with chief creative officer at Performance Art, Ian Mackenzie (main photo), about his Spike award winning campaign, ‘Publicly Traded’… When creativity is effective and effective work is creative, it has even greater power to positively impact people, brands and the world. Spikes Asia brings weekly insights from award winning creators of inspiring […]

UnLtd Announces Open Applications For 2022 ‘Ambassador For Good’ Program
  • Media

UnLtd Announces Open Applications For 2022 ‘Ambassador For Good’ Program

UnLtd and Yahoo’s inaugural Ambassador for Good program has come to a close for 2021, with the call for applications being sent out for next year. From over 80 applicants, 16 individuals from across the industry were selected into the launch initiative to use their skills and networks for good. Over the past year, the […]