Bloomberg TV Launches Daybreak Australia

Bloomberg TV Launches Daybreak Australia
SHARE
THIS



Bloomberg Television today launched ‘Daybreak Australia’, a new hour-long morning programme broadcasting live from Sydney in the bureau’s new television studio.

Hosted by Bloomberg Television anchor Haidi Lun in Sydney and Betty Liu in New York, the show delivers the latest stories from the Australia market and global news developments that matter most to influential decision makers in business and finance.

Lun was previously a reporter for Bloomberg Television in Hong Kong where she covered the financial markets and general business news and trends across Asia-Pacific. From Sydney, Lun will also contribute live interviews and reports on the latest news from Australia into Bloomberg Television’s global programming.

“We are stepping up our focus on critical market-moving news in Australia as it is a key part of the global market and kicks off the Asia-Pacific trading day,” said Al Mayers, global head of Bloomberg Television and Radio.

“By launching Daybreak in Australia, we are not only providing our audience with timely, compelling content, but we are further leveraging our unparalleled journalistic resources in the country. Our anchors are working seamlessly around the world to provide live Daybreak programming across our media hubs in New York, London, Dubai, Hong Kong and now Sydney.”

‘Daybreak Australia’ will broadcast live each weekday morning at 9am AEDT, leading into two hours of Daybreak Asia. Bloomberg has thirty journalists based in its Sydney bureau, which opened in March 1989, as well as a team based in Melbourne. Their reporting will be magnified with the launch of the new show. Bloomberg also plans to expand Daybreak, its mobile morning briefing for terminal subscribers, to include an Australia edition.

Daybreak is part of Bloomberg’s multi-platform effort to provide customers and on-the-go business decision makers the data, breaking news, analysis and insight they need to start their day regardless of where they are in the world. Daybreak Asia is the broadcast/digital video extension of Bloomberg’s Daybreak morning briefing for Bloomberg Terminal customers. Bloomberg Television delivers 24 continuous hours of business and financial news globally, with programming capitalizing on the content and resources of 2,600 journalists and analysts in more than 120 countries around the world. Bloomberg TV is broadcast in 437+ million households worldwide in more than 70 countries, and is streamed on Bloomberg.com, Apple TV, Amazon Fire TV and Roku.

 

Please login with linkedin to comment

Steve Sinha

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]