The Block Stars Become Brand Ambassadors

The Block Stars Become Brand Ambassadors
SHARE
THIS



The Block’s Kyal and Kara have been named the brand ambassadors for Australia’s largest tile retailer.

Beaumont Tiles is drawing on the couple’s renovating star status to deliver ads across TV, online and POS from September.

Beaumont Tiles national marketing manager, Hermine Lewis, says the brand alignment with the ‘Super Ks’ as ambassadors for its The Next Big Thing campaign will boost their position as a style destination.

“We’re thrilled to have Kyal and Kara onboard. Their modern style, creativity and craftsmanship coupled with their professional work ethic is exactly how we want the Beaumont brand to be recognised by consumers,” she said.

“Beaumont Tiles is Australia’s most successful tile retailer and we’ve increased our national footprint over the past two years by 25 percent. As a major franchising business it’s vital we offer national initiatives that support our local store owners.”

The deal is one of the first major partnerships for the NSW Central Coast renovators since they stepped off the set of The Block Fans Vs Faves which aired earlier in the year.

Carpenter Kyal says The Block provided the duo with an opportunity to pursue careers in design and renovating: “We’ve been helping Beaumonts open a number of stores around the country and couldn’t be happier being further exposed to the workings of the industry through such a great brand,” he said.

As part of its style platform, Beaumont Tiles has undertaken a series of integrated sponsorships with Channel 9’s The Block and Channel 7’s House Rules. Ms Lewis says this sponsorship and product integration is paying off.

“For almost 25 years, our buyers have criss-crossed the globe seeing what’s trending in fashion and lifestyle and we’re pulling these elements together to give customers great home choices,” she said.

“We want to be synonymous with style in the home by offering a fabulous and inspiring selection of tiles and bathroom ware, backed with expert DIY advice and products.”

Please login with linkedin to comment

brand expression Cake Bake & Sweets Show Failure IMAAG KitchenAid Scholarship The Kardashians

Latest News

BBC Global News Unveils Its Very Own Online Travel Marketplace In Australia & NZ
  • Media
  • Technology

BBC Global News Unveils Its Very Own Online Travel Marketplace In Australia & NZ

BBC Global News has announced the launch of a new consumer travel marketplace that enables its audiences to discover, plan and book flights, hotels and experiences. Initially launching in Australia and New Zealand, Discover Beyond draws on the editorial inspiration of BBC Travel, the global features site of BBC.com and powered by TRAVLR’s technology, to […]

Donald Trump Is Apparently Attempting To Trademark ‘Truthing’, ‘Follow The Truth’ and ‘Retruth’
  • Media
  • Technology

Donald Trump Is Apparently Attempting To Trademark ‘Truthing’, ‘Follow The Truth’ and ‘Retruth’

Former US President Donald Trump has attempted to trademark a number of words for his new media platform, ‘Truth Social’. The phrases include ‘truthing’ and ‘retruther’ as well as the site’s tagline ‘follow the truth’. According to UK publisher The Independent, the trademark applications were filed to the U.S. Patent and Trademark Office by Holly Collins, a […]

by B&T Magazine

B&T Magazine
Google Launches Campaign Supporting Aussie Small Businesses, Via Emotive
  • Campaigns

Google Launches Campaign Supporting Aussie Small Businesses, Via Emotive

In the last year, Google has helped 1.3 million Aussie small businesses to connect with customers, digitize and grow. But Google’s impact doesn’t stop with those 1.3 million Australian businesses, it starts with them. When Google helps small businesses grow, their people grow too.

SCA Chief Marketing Officer Nikki Clarkson Named On 2021 CMO50
  • Media

SCA Chief Marketing Officer Nikki Clarkson Named On 2021 CMO50

SCA chief marketing officer Nikki Clarkson has been recognised as one of the top 50 marketers in Australia on the prestigious 2021 CMO50 list for the second consecutive year. Clarkson is also the only media industry executive to be recognised as one of the nation’s best marketers. Now in its seventh year, CMO50 recognises Australia’s […]

Kids Online Safety Site TotallyAwesome Appoints Alfie Leitao As CTO
  • Technology

Kids Online Safety Site TotallyAwesome Appoints Alfie Leitao As CTO

Alfred (Alfie) Leitao has been appointed chief technology officer of TotallyAwesome, a leading digital-engagement company helping brands safely interact with kids, teens and their parents on the internet. Leitao will join the business’ senior leadership team and will be based in Sydney. “Our engagement with brands wanting to appropriately connect with kids and teens is […]

The Zoo Republic &  Sanitarium Change The Game With Their Latest Weet-Bix Prize-Bowl AR Promotion
  • Advertising
  • Marketing

The Zoo Republic & Sanitarium Change The Game With Their Latest Weet-Bix Prize-Bowl AR Promotion

Sanitarium Australia and The Zoo Republic have teamed up to develop and launch a new and exciting cricket promotion, to be found on Weet-Bix packs across the nation. Building on Weet-Bix’s affiliation with cricket superstars Ellyse Perry and Marnus Labuschagne, the promotion features AR technology to bring the cricket pitch to the breakfast table.