Fuelled by a strong local market response to its proprietary technology that serves display ads using highly accurate location targeting and behavioural insights, media company BlisMedia has added Melbourne and Auckland offices that will operate under the regional leadership of Sydney-based managing director Nick Ballard.

The new outposts will be led by David Cornfordand Tim Richards respectively with both named as regional managers and tasked with building the business in their local markets.

To spearhead this growth, Rupert Pay has been appointed as vice-president, Asia Pacific, and will be responsible for developing agency relationships across the APAC region. Pay is a key leadership hire for the company and will be based out of Sydney. He brings more than 18 years’ experience in digital marketing to the table, having held senior roles with agencies and media owners across Australia and the UK, most recently as head of client services at InMobi across Australia and New Zealand.

Speaking of the mobile market, Pay said: “Location isn’t just about the here and now – it provides historical learnings that help build our understanding of audiences and their behaviours. Location underpins everything we do and it’s what makes mobile so unique.

“Blis’ solutions offer unrivalled location-accuracy so the company is well placed to meet the growing demand for mobile marketing globally. It’s this proprietary technology that attracted me to the company and I truly believe the offering is best in breed.”

Harry Dewhirst, president of BlisMedia, said: “Rupert has an excellent track record of delivering business results and a reputation for excellence within the Australian mobile media industry. His passion and achievements are second to none, so we are delighted to have somebody of his pedigree on board.

“As we strengthen our presence across the region, we are confident that we have both the offering and the talent in place to significantly grow the business.”