Vitamin and dietary supplements company, Blackmores, has launched a fresh, colourful campaign to promote its new range of Superfoods Powder.

Blackmores Superfoods combine natural superfoods with Blackmores Nature Boost – concentrated vitamins and nutrients, extracted from nature to further enhance the superfoods existing nutritional content and allow people to get more from their food.

The campaign, created by The Monkeys, is an extension of the ‘Be a Well Being’ brand platform and centers on the premise that food is a powerful way to reach optimal nutrition, providing a natural way to nourish the body and achieve wellbeing.

The campaign offers fun and smart ways to add an extra nutritional boost to daily meals through the use of Blackmores Superfoods.

The range of Blackmores Superfoods include Single Origin Cacao, Raw Chia, Matcha Green Tea, Vitality Super Greens, Coconut Water and a Wild Blueberry Blend, all with added Nature Boost.

“Australians are extremely conscious of their health and wellbeing and they’re searching for ways to maintain optimum nutrition as efficiently as possible. Blackmores Superfoods + Nature Boost range has been designed to support nutrient intake from food and provide extra nutrients to nourish the body,” senior product manager Marnie Corrigan said.

“However, we’ve taken it one step further and added an extra boost!”

All products in the range are GMO-free, dairy-free and vegan, and have no added artificial colours, flavours or sweeteners.

The campaign launched this week with an animated 30” TV spot directed by Photoplay’s Lucinda Schreiber and will be supported by digital and social.

Campaign Credits

Client: Blackmores

Chief Marketing & Digital Officer: Paul Di Vito

Group Marketing Manager: Carmen Coulter

Senior Product Manager: Marnie Corrigan

Assistant Product Manager: Melanie Dretvic

Agency: The Monkeys

Executive Creative Director: Scott Nowell

Creative Director: Paul Bruce

Art Director / Copywriter: Alex Schieder and Callan McKean

Head of TV Production: Thea Carone

Agency Producer: Wendy Gillies

Group Content Director: Kelly Spence

Content Director: Ciaran Miller-Stubbs

Senior Content Manager: Liza Schulberg

Planning Director: Mollie Hill

Production Company: Photoplay Films

Director: Lucinda Schreiber

Executive Producer: Oliver Lawrance

Producer: Emma Thompson

Post Production: Resolution Design

Offline Editor: Brad Hurt

Online Editor: Dylan McIntyre

Sound: Simon Kane @ Song Zu