A billboard which urged voters to put Labor last has been banned by the Outdoor Media Association (OMA) for breaching its code of ethics.
The ad, proposed by advocacy group Binary Australia, features a superimposed photo of Bill Shorten next to an image of a drag queen reading stories to children.
The campaign was created to challenge Shorten on whether he supports “drag queen story time”, which is a program to introduce children to the idea of gender fluidity.
The billboard also features a quote from opposition equality spokesman Louise Pratt saying: “Drag queen story time is a wonderful idea.”
Pratt made the comment to defend a Perth business last November after its owner’s experience backlash for having two drag queens read children’s stories at an event for LGBTQI+ families.
The event was inspired by the “Drag Queen Story Hour”, an event in the US which aims to teach children about the “gender fluidity of childhood”.
The OMA has since banned the proposed billboard for breaching its code of ethics.
Binary told The Australian OMA said the ad could not “portray people or depict material in a way which discriminates against or vilifies a person or section of the community on account of race, ethnicity, nationality, gender, age, sexual preference, religion, disability, mental illness or political belief.”
Binary director Kirralie Smith said banning the ad violated freedom of speech and impeded public discussion about the issue before the federal election.
She told The Australian: “Labor has made their position very clear… they believe that a drag queen should teach your kids that their gender is fluid, that they can choose if they are a boy or girl.
“We are not able to even have the debate about whether or not this is a good idea during a federal election. And this a slap in the face to the parents of Australia.”
Labor has refused to clarify whether it would use taxpayer funds to promote programs like “drag queen story time” or whether such events should be voluntary.
It also would not answer whether groups opposed to gender fluidity should be allowed to take part in public discussion and campaign in favour of gender being defined as either male and female.
Smith added: “There are two critical issues here. First, Labor has made their position very clear — they believe that a Drag Queen should teach your kids that their gender is fluid, that they can choose if they are a boy or girl.
“Second, we are not able to even have the debate about whether or not this is a good idea during a federal election. And this a slap in the face to the parents of Australia.”
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]