The Biggest Tech Trends In 2017 Events You Should Know About

Processed with VSCO with c4 preset

2016 was a huge year in events, impacted by experience-transforming technology. So what new innovations can we expect from 2017? TryBooking CEOJeff McAlister takes a look at the biggest tech trends set to shape events in the new year.

2016 was a big year for the events industry. It’s been heavily impacted by new technologies like virtual reality, cashless payments and wearables. These new technologies help attendees experience the event in a more deeper and meaningful way, one that will get them talking excitedly to their peers.

Working with event organisers every single day, we’re in a position to see and predict trends and in 2017, we’ll be seeing some exciting new developments

For both professionals and casual event hosters, getting familiar with some of the upcoming trends that will likely feature throughout the year will allow you to start learning how to leverage these trends, particularly as budgets get tighter and you’re asked to do more with less.

  1.  Paper tickets are old school, but will we say goodbye to scanning?

The introduction of mobile e-tickets and QR codes saw the demise of paper ticketing across the industry and it’s going to change again in 2017 as scanning tickets looks to become a thing of the past. Wireless innovation like Bluetooth means it will be possible to track event attendance through guests’ smartphone without them even removing it from their pocket.

This technology is set to give hosts real-time visibility about who is walking in the door in real time straight from your phone- meaning no more scanning or forgotten tickets.

Wireless systems also come with a raft of communication perks. From the ability to notify guests of changes to your event, send emergency notifications and convey logistical information about the venue, to sending special offers and promotional material, this type of technology provides an effective way to engage with attendees.

  1. More integrations to streamline workloads

Software providers are realising they can offer more value in a smarter way, by teaming up with like-minded platforms to expand their services. We expect to see more technology companies joining the API economy and streamlining the way that different platforms work together.

At TryBooking, we’ll be making the most of this ability by working with a number of third parties to make life easier for our customers and allow them to work smarter.

  1. Mobile is in, desktop is out

We all knew that mobile was going to be big, but the uptake of mobile devices and shift away from desktop has happened faster and on a larger scale than expected. To stay relevant in this age, you need to be on top of the mobile game. An app isn’t necessary if you have a mobile responsive website that visitors can easily navigate.

We’re anticipating at least a 12 per cent jump in our mobile traffic by this time next year. It pays to be mobile-ready when people are looking to purchase tickets or find more information about an event while they’re out and about.

  1. Voice search will speak volumes

Voice technology and microphones have evolved and voice search is now impressively accurate. Amazon, Google, Samsung, Apple, Microsoft and other large technology vendors have heavily invested in voice.

In fact, Google’s CEO reported earlier this year that 20 per cent of its mobile searches occured via voice search. From navigating to a website or event, to finding the event location, you can expect the audiences you’re looking to connect with will want to be vocal.

  1. Work chat won’t be limited to around the water cooler

It’s fairly simple to automate most online transactions, however people are social creatures and appreciate retaining some human interaction in the process, particularly if they’re having any issues.

As people get more busier and instant messaging becomes the communication norm, customer chat tools have become a lot more advanced and we’re seeing a significant number of transactions being completed this way.

From customer queries to paying for tickets, chatting will become a new way to engage with customers when hosting events in 2017.

  1. A picture says a thousand words but video trumps all

With the rise of platforms like Snapchat and Instagram stories, video is one of the most popular ways to be active in the social realm.

Livestreaming is set to take events to the next level, with platforms like Facebook Live and Periscope pegged as the best way to give your followers a sneak peak into your event, engage with new audiences and drive FOMO. It also serves as a simple way to produce content that can be viewed and shared after your event.

It’s clear to see that the events space is moving fast and if you’re not on board with the latest trends, you may very well fall behind. Whether you’re in marcomms, media, advertising, events or anything in between, technology is key to hosting successful, fun and engaging events in 2017.

Jeff McAlister is the CEO of Australia’s largest self-serve ticketing platform TryBooking

Please login with linkedin to comment

Latest News

Bangkok Thailand - August 31 2017 Facebook App on iPhone with computer laptop background closeup male hand hold social network on smart device concept.
  • Media
  • Opinion

Young Australians Will Abandon Facebook If It Doesn’t Do More To Combat Hate Speech

In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]


by B&T Magazine

B&T Magazine
Baskin-Robbins Australia Awarded For Stranger Things Campaign
  • Media

Baskin-Robbins Australia Awarded For Stranger Things Campaign

A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.

TikTok Turns On Trump (Again)
  • Media

TikTok Turns On Trump (Again)

TikTok has turned on Trump once again. As yet, no one brave enough to speculate it's the work of the Chinese government.

SAN FRANCISCO, CA JULY 1, 2018: Entrance to Adobe San Francisco office location in historic Baker and Hamilton warehouse
  • Media

Convert Digital Awarded Adobe’s Magento Gold Status

Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent
  • Campaigns

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent

Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts.  With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]

UNICEF Set To Launch ClickforCovid Relief Gaming Stream
  • Advertising

UNICEF Set To Launch ClickforCovid Relief Gaming Stream

In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]

Silverbullet Achieves Adobe Audience Manager Specialisation
  • Media

Silverbullet Achieves Adobe Audience Manager Specialisation

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Technology

General Mills Partners With Zyper To Build Virtual Superfan Communities

Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]

Facebook Pledges $500,000 To Group Admins Across Australia
  • Technology

Facebook Pledges $500,000 To Group Admins Across Australia

Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]