The Biggest Tech Trends In 2017 Events You Should Know About

Processed with VSCO with c4 preset
SHARE
THIS



2016 was a huge year in events, impacted by experience-transforming technology. So what new innovations can we expect from 2017? TryBooking CEOJeff McAlister takes a look at the biggest tech trends set to shape events in the new year.

2016 was a big year for the events industry. It’s been heavily impacted by new technologies like virtual reality, cashless payments and wearables. These new technologies help attendees experience the event in a more deeper and meaningful way, one that will get them talking excitedly to their peers.

Working with event organisers every single day, we’re in a position to see and predict trends and in 2017, we’ll be seeing some exciting new developments

For both professionals and casual event hosters, getting familiar with some of the upcoming trends that will likely feature throughout the year will allow you to start learning how to leverage these trends, particularly as budgets get tighter and you’re asked to do more with less.

  1.  Paper tickets are old school, but will we say goodbye to scanning?

The introduction of mobile e-tickets and QR codes saw the demise of paper ticketing across the industry and it’s going to change again in 2017 as scanning tickets looks to become a thing of the past. Wireless innovation like Bluetooth means it will be possible to track event attendance through guests’ smartphone without them even removing it from their pocket.

This technology is set to give hosts real-time visibility about who is walking in the door in real time straight from your phone- meaning no more scanning or forgotten tickets.

Wireless systems also come with a raft of communication perks. From the ability to notify guests of changes to your event, send emergency notifications and convey logistical information about the venue, to sending special offers and promotional material, this type of technology provides an effective way to engage with attendees.

  1. More integrations to streamline workloads

Software providers are realising they can offer more value in a smarter way, by teaming up with like-minded platforms to expand their services. We expect to see more technology companies joining the API economy and streamlining the way that different platforms work together.

At TryBooking, we’ll be making the most of this ability by working with a number of third parties to make life easier for our customers and allow them to work smarter.

  1. Mobile is in, desktop is out

We all knew that mobile was going to be big, but the uptake of mobile devices and shift away from desktop has happened faster and on a larger scale than expected. To stay relevant in this age, you need to be on top of the mobile game. An app isn’t necessary if you have a mobile responsive website that visitors can easily navigate.

We’re anticipating at least a 12 per cent jump in our mobile traffic by this time next year. It pays to be mobile-ready when people are looking to purchase tickets or find more information about an event while they’re out and about.

  1. Voice search will speak volumes

Voice technology and microphones have evolved and voice search is now impressively accurate. Amazon, Google, Samsung, Apple, Microsoft and other large technology vendors have heavily invested in voice.

In fact, Google’s CEO reported earlier this year that 20 per cent of its mobile searches occured via voice search. From navigating to a website or event, to finding the event location, you can expect the audiences you’re looking to connect with will want to be vocal.

  1. Work chat won’t be limited to around the water cooler

It’s fairly simple to automate most online transactions, however people are social creatures and appreciate retaining some human interaction in the process, particularly if they’re having any issues.

As people get more busier and instant messaging becomes the communication norm, customer chat tools have become a lot more advanced and we’re seeing a significant number of transactions being completed this way.

From customer queries to paying for tickets, chatting will become a new way to engage with customers when hosting events in 2017.

  1. A picture says a thousand words but video trumps all

With the rise of platforms like Snapchat and Instagram stories, video is one of the most popular ways to be active in the social realm.

Livestreaming is set to take events to the next level, with platforms like Facebook Live and Periscope pegged as the best way to give your followers a sneak peak into your event, engage with new audiences and drive FOMO. It also serves as a simple way to produce content that can be viewed and shared after your event.

It’s clear to see that the events space is moving fast and if you’re not on board with the latest trends, you may very well fall behind. Whether you’re in marcomms, media, advertising, events or anything in between, technology is key to hosting successful, fun and engaging events in 2017.

Jeff McAlister is the CEO of Australia’s largest self-serve ticketing platform TryBooking

Please login with linkedin to comment

Latest News

Hands using mobile payments, Digital marketing. Banking network. Online shopping and icon customer networking connection on virtual screen, Business technology concept
  • Media

IAS Report: Australian Digital Advertisers Experience Higher Brand Risks Across All Buying

Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and […]

Quintis Appoints Illuminate As Global PR Partner
  • Media

Quintis Appoints Illuminate As Global PR Partner

Quintis Sandalwood has appointed Illuminate as its global PR partner following a competitive pitch process. Proudly Australian, Quintis produces and markets Indian Sandalwood oil, logs, chips and powder products across the world to major companies in industries such as fragrance, aromatherapy, cosmetics, handicrafts and Traditional Chinese Medicine industries. Illuminate will be responsible for a global communications […]

Image lead story Even More Pics From The 30 Under 30 Awards!
  • Media

Even More Pics From The 30 Under 30 Awards!

Hopefully the weekend has given everyone enough time to recover from B&T’s 30 Under 30 awards and prepare themselves for our official photo dump! We shared some of the highlights last week, and now you can peruse all of the pictures taken on the night. Thank you to everyone for attending this year’s awards, and […]

by B&T Magazine

B&T Magazine
Kinderling Kids Streams Ahead With Direct-To-Consumer Offering
  • Marketing

Kinderling Kids Streams Ahead With Direct-To-Consumer Offering

Kinderling Kids Radio (Kinderling) has announced the completion of its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app. The Parent Brand, the parent company of Kinderling Kids and Babyology, made the decision to shift as streaming and on-demand […]

RUN Take On The Flu
  • Advertising
  • Campaigns

RUN Take On The Flu

Globally award-winning, indie agency RUN, have launched the New Zealand National Influenza Immunization Campaign, running over the next 8 weeks across TV, digital, social, print and press.

Audika Says Stop Ignoring The ‘Whats’ And Get A Hearing Test, Via Ward6
  • Campaigns

Audika Says Stop Ignoring The ‘Whats’ And Get A Hearing Test, Via Ward6

Most people over 60 stay on top of their health with regular check-ups. Whether it’s eyes, prostate or breasts, they realise at their age it’s important. But one that gets ignored is hearing. They’d rather live with gradual hearing loss, and continually ask what, huh, pardon or sorry until it seriously impacts their life and […]

Connecting Plots To Handle [yellow tail] Social Media Following Account Win
  • Media
  • Technology

Connecting Plots To Handle [yellow tail] Social Media Following Account Win

Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for [yellow tail] wine in Australia. The win follows an audit of the Casella Family Brands social activities, which led to [yellow tail] rethinking its approach to social media and how it aligns with its overall marketing […]

HERO’s B.B.E Wins v2food Account
  • Media

HERO’s B.B.E Wins v2food Account

v2food, has appointed HERO’s B.B.E as the lead strategic and creative agency for the brand following a competitive pitch process. v2food is an Australian pioneering food technology business with a global vision to feed the planet sustainably. After launching nationally in 2019, v2food has been on a mission to offer Australians an easy alternative to meat […]

Rows of coins isolated on white background. Finance and banking concept.
  • Media

Magnite And Adform See Monetisation Uplift Using First-Party Identifiers

Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers.

Martin Box Named Co-Chair Of Commercial Producers Council
  • Media

Martin Box Named Co-Chair Of Commercial Producers Council

The Commercial Producers Council is delighted to announce the appointment of Martin Box (pictured) as its new Co-Chair, effective immediately. Box, Head of Production at Airbag, joins Co-Chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the Co-Chair role after four years of service, in accordance with the CPC’s […]