BIG W is collaborating with Facebook Messenger to launch The Big Headed Bilby! a bespoke and colourful story where physical craft and digital animation collide for a personalised mini-movie experience.
Concepted and produced by M&C Saatchi Sydney, and a first-of-its-kind experience for the retailer, The Big-Headed Bilby! has been designed to spark the imaginations of kids these school holidays and is free to access from 26 June on Facebook Messenger.
Families simply create a selection of animals using arts and craft objects like Play-Doh, upload their photos to the Messenger Platform, where their characters then come to life with starring roles in the digital storybook.
Avish Gordhan, executive creative director, M&C Saatchi, said: “We had loads of fun creating an exciting world for The Big-Headed Bilby!, and working with Facebook to make this digital adventure a reality.
“Kids are going to love it. They get to watch their handcrafted characters come to life in their own movie as they travel across diverse Australian landscapes and learn about some of this country’s favourite native animals. I can’t wait to see all these directorial debuts.”
Claire West, head of marketing, brand and strategy at BIG W, said: “From printables to scavenger hunts, and Rap Books to readings, we love helping parents and carers with fun ways to reconnect with their kids during their school breaks.
“The Big-Headed Bilby! Is not only a fun activity to enjoy together, it’s also a beautiful story about embracing the differences we encounter in the world around us.”
The Big-Headed Bilby! can be accessed on Facebook Messenger from 26 June
