Big data or smart data? Seriously, it’s not about how much data you have, it’s about how well you use it.

Knowing the difference between the two can be the key to unlocking innovation in your agency, says the Chief Innovation Officer for Dentsu Ageis Network.

Arvind Sethumadhavan will talk about his smart data philosophies in a live, online chat hosted by ADMA and B&T at 12 noon AEST, Friday 27 June.

Sethumadhavan will talk to B&T’s Editor-in-Chief David Hovenden about how to successfully navigate the surplus of data to distil useful insights and how using those insights can ensure a better customer experience. They’ll also take a closer look at the innovation process and how remarkable ideas can become remarkable stories.

The half-hour webinar is a lead up event to the new ADMA Media Connect conference taking place Tuesday 29 July at the Sydney Hilton Hotel.

As Chief Innovation Officer at Dentsu Aegis, Sethumadhavan is responsible for identifying scalable initiatives, products and services to enable clients to harness the power of new technologies.

His key areas of focus are platforms and technology, incubating new business opportunities with existing key clients, industry thought leadership, and being a support for all Aegis Media brands around the region: Isobar, iProspect, Carat, Vizeum and Posterscope.

His role is designed as a catalyst to enable Aegis Media teams to move beyond tried and tested boundaries. His expertise enables Aegis media in creating innovative solutions for clients that deliver tangible long-term business impact.

Sethumadhavan has over two decades of professional experience spanning a diverse set of industries covering global brands like LG, Samsung, Dell, Motorola, HSBC, Unilever and Diageo to name a few. He has rich experience in supporting businesses in the diverse landscape of APAC, having lived and worked in India, Hong Kong, China and Malaysia.