B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • Federal Election
  • Cannes Lions
  • State of Origin
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Big data or smart data?
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Big data or smart data?
Media

Big data or smart data?

Staff Writers
Published on: 27th June 2014 at 10:38 AM
Staff Writers
Share
2 Min Read
SHARE

Big data or smart data? Seriously, it’s not about how much data you have, it’s about how well you use it.

Knowing the difference between the two can be the key to unlocking innovation in your agency, says the Chief Innovation Officer for Dentsu Ageis Network.

Arvind Sethumadhavan will talk about his smart data philosophies in a live, online chat hosted by ADMA and B&T at 12 noon AEST, Friday 27 June.

Sethumadhavan will talk to B&T’s Editor-in-Chief David Hovenden about how to successfully navigate the surplus of data to distil useful insights and how using those insights can ensure a better customer experience. They’ll also take a closer look at the innovation process and how remarkable ideas can become remarkable stories.

The half-hour webinar is a lead up event to the new ADMA Media Connect conference taking place Tuesday 29 July at the Sydney Hilton Hotel.

As Chief Innovation Officer at Dentsu Aegis, Sethumadhavan is responsible for identifying scalable initiatives, products and services to enable clients to harness the power of new technologies.

His key areas of focus are platforms and technology, incubating new business opportunities with existing key clients, industry thought leadership, and being a support for all Aegis Media brands around the region: Isobar, iProspect, Carat, Vizeum and Posterscope.

His role is designed as a catalyst to enable Aegis Media teams to move beyond tried and tested boundaries. His expertise enables Aegis media in creating innovative solutions for clients that deliver tangible long-term business impact.

Sethumadhavan has over two decades of professional experience spanning a diverse set of industries covering global brands like LG, Samsung, Dell, Motorola, HSBC, Unilever and Diageo to name a few. He has rich experience in supporting businesses in the diverse landscape of APAC, having lived and worked in India, Hong Kong, China and Malaysia.

Register for the half hour webinar at http://www.adma.com.au/attend/upcoming-events/adma-unplugged-webinar-arvind-sethumadhavan/

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: appointment, B&T, Bob Garfield, David Hovenden, Ella Bache
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Westpac Banks On Michelle Klein To Lead Marketing & Growth
23/06/2025
Diversity Council Australia Celebrate Its 40th Birthday With New Brand Identity
23/06/2025
The B&T Awards Are Back!
23/06/2025
Cannes Lions Investigating Grand Prix Win Amid Claims Of Manipulated Submission
23/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?