B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • B&T Women in Media
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • ARN
  • Meta
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Best&Less Tells Aussies “Christmas Is Gonna Be All Bright” In New Campaign
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Best&Less Tells Aussies “Christmas Is Gonna Be All Bright” In New Campaign
AdvertisingCampaigns

Best&Less Tells Aussies “Christmas Is Gonna Be All Bright” In New Campaign

Staff Writers
Published on: 2nd November 2021 at 11:19 AM
Edited by Staff Writers
Share
4 Min Read
SHARE

Australia’s favourite speciality value apparel retailer Best&Less is brightening spirits across the country ahead of Christmas in its new holiday campaign: ‘Christmas is gonna be all bright’.

While Best&Less has always  focused on family at the heart of its advertising, the brand has reinforced its position as Australia’s favourite family retailer with an uplifting campaign.

This campaign aims to showcase all the ingredients that make Christmas such a magical time. From quality family time and sunny weather, to late nights and poolside fun. Best&Less has created anticipation and excitement for the holiday season, reminding families that Christmas is looking bright.

https://youtu.be/9fCL-CAxxg8

The campaign showcases three families enjoying Christmas in their own cheerful way from blowing bubbles, opening presents, camping outside or relaxing by the pool. Each family is dressed in different matching festive outfits including Reindeer and Surfin’ Santa themes.

The families come together as one for a big celebration and end the night giggling and dancing around the backyard with fairy lights, sparklers and confetti. Bright and colourful backdrops and props set the mood of positivity and fun in each iteration, capturing all the makings of a uniquely Australian Christmas.

Best&Less head of marketing, Janine Van Deventer said, “Colour and mood are intrinsically connected and we wanted to breathe positivity into our Christmas campaign as we do in all our advertising. Families have all the more reason to appreciate and celebrate the magic and memorable moments that the festive season brings this year.”

“We know our customers love dressing up in matching outfits for special holidays, and this year we introduced pre-order on our Christmas stock for the first time to meet the growing demand. We hope our customers can be reunited with their families near or far to share a bright and safe Christmas this year.”

The ‘Christmas is gonna be all bright’ campaign kicked off 1 Nov, including TVCs, social media, influencers, PR, digital and instore customer experience.

CREDITS:

Client – Best&Less
Head of Marketing: Janine van Deventer
Brand Marketing Manager: Sally Patman
Creative Production Manager: Robyn Ewing
Producer: Jess Russell
Creative Manager: Angie Lotz
Brand Specialist: Nick Day

 

Creative Agency – 99c
Group Executive Creative Director: Marius van Rensburg
Creative Director:  Adi Eksteen

Copy Director:  Pieta Meyer
Senior Art Director: Theo van Rooyen
Copywriter: Pam Bailey
Head of Integrated Content: Adi Eksteen
Senior Lead Producer: Katherine Tripp
Group Managing Director:  Andrew Brand
Senior Business Director: Kim Brand
Business Director: Gaylene Jordaan

 

PR Agency – InsideOut PR

 

Production Company – DMC Digital

Director: Allan Coy

Producer: Anna Wareham

Production Assistant: Blaize Wareham

On Set Director/Co-Op: Cameron Zayec

Camera Op/Co-Op: Branco Grabovac

1st AC: Matthew Davies

2nd AC: Scott Edwards

Gaffer: Tin Huyen Pham

Best Boy: Nick Leggat

H&M: Tania Travers

H&M Assist: Cassey Hill, Emily Ball

Stylist: Sophie Borra

Wardrobe Assist: Ashleigh Borra, Bronte Mclaren

Food Stylist: Lyndal Miller

Stand by Props: Matty Porter

Art Assist: Kaitlyn Mackander, Jessie Adams, Hariet Dunn

 

Production Company [stills] – in-house
QLD Producer: Anna Wareham
Photographer: Christian Tiger
Art Director: Kory Mcavoy
Art Department/Props: Matt Porter
Stylist: Sarah Birchley
H&M: Tania Travers, Emily Ball, Josie Williams, Stefanie Jade, Becca Gilmartin
Location: Pure Locations

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: 99c, best&less, DMC Digital, InsideOut PR
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Parliament House, Canberra
Federal Government Reviews Creative Agency Roster, Replaces Panel With ‘More Secure’ Village Model
02/07/2025
Resolution Digital Reshapes Leadership Team
02/07/2025
Aon Kicks Off Major Global Creative & Media Shake-Up
02/07/2025
AI Adoption Is Surging In Australia But Does It Risk ‘Dehumanising’ Us?
02/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?