Best&Less Tells Aussies “Christmas Is Gonna Be All Bright” In New Campaign

Best&Less Tells Aussies “Christmas Is Gonna Be All Bright” In New Campaign
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Australia’s favourite speciality value apparel retailer Best&Less is brightening spirits across the country ahead of Christmas in its new holiday campaign: ‘Christmas is gonna be all bright’.

While Best&Less has always  focused on family at the heart of its advertising, the brand has reinforced its position as Australia’s favourite family retailer with an uplifting campaign.

This campaign aims to showcase all the ingredients that make Christmas such a magical time. From quality family time and sunny weather, to late nights and poolside fun. Best&Less has created anticipation and excitement for the holiday season, reminding families that Christmas is looking bright.

The campaign showcases three families enjoying Christmas in their own cheerful way from blowing bubbles, opening presents, camping outside or relaxing by the pool. Each family is dressed in different matching festive outfits including Reindeer and Surfin’ Santa themes.

The families come together as one for a big celebration and end the night giggling and dancing around the backyard with fairy lights, sparklers and confetti. Bright and colourful backdrops and props set the mood of positivity and fun in each iteration, capturing all the makings of a uniquely Australian Christmas.

Best&Less head of marketing, Janine Van Deventer said, “Colour and mood are intrinsically connected and we wanted to breathe positivity into our Christmas campaign as we do in all our advertising. Families have all the more reason to appreciate and celebrate the magic and memorable moments that the festive season brings this year.”

“We know our customers love dressing up in matching outfits for special holidays, and this year we introduced pre-order on our Christmas stock for the first time to meet the growing demand. We hope our customers can be reunited with their families near or far to share a bright and safe Christmas this year.”

The ‘Christmas is gonna be all bright’ campaign kicked off 1 Nov, including TVCs, social media, influencers, PR, digital and instore customer experience.

CREDITS:

Client – Best&Less
Head of Marketing: Janine van Deventer
Brand Marketing Manager: Sally Patman
Creative Production Manager: Robyn Ewing
Producer: Jess Russell
Creative Manager: Angie Lotz
Brand Specialist: Nick Day

 

Creative Agency – 99c
Group Executive Creative Director: Marius van Rensburg
Creative Director:  Adi Eksteen

Copy Director:  Pieta Meyer
Senior Art Director: Theo van Rooyen
Copywriter: Pam Bailey
Head of Integrated Content: Adi Eksteen
Senior Lead Producer: Katherine Tripp
Group Managing Director:  Andrew Brand
Senior Business Director: Kim Brand
Business Director: Gaylene Jordaan

 

PR Agency – InsideOut PR

 

Production Company – DMC Digital

Director: Allan Coy

Producer: Anna Wareham

Production Assistant: Blaize Wareham

On Set Director/Co-Op: Cameron Zayec

Camera Op/Co-Op: Branco Grabovac

1st AC: Matthew Davies

2nd AC: Scott Edwards

Gaffer: Tin Huyen Pham

Best Boy: Nick Leggat

H&M: Tania Travers

H&M Assist: Cassey Hill, Emily Ball

Stylist: Sophie Borra

Wardrobe Assist: Ashleigh Borra, Bronte Mclaren

Food Stylist: Lyndal Miller

Stand by Props: Matty Porter

Art Assist: Kaitlyn Mackander, Jessie Adams, Hariet Dunn

 

Production Company [stills] – in-house
QLD Producer: Anna Wareham
Photographer: Christian Tiger
Art Director: Kory Mcavoy
Art Department/Props: Matt Porter
Stylist: Sarah Birchley
H&M: Tania Travers, Emily Ball, Josie Williams, Stefanie Jade, Becca Gilmartin
Location: Pure Locations

Please login with linkedin to comment

99c best&less DMC Digital in-house InsideOut PR

Latest News

Sex, Sins & Single Source Storytelling
  • Opinion

Sex, Sins & Single Source Storytelling

In this guest post, Jen Dobbie (main image), creative director at Hotwire Australia, says ultimately advertising is merely storytelling and offers her expert tips to put more zing in your brand’s tale… The Wicked Bible is a deliciously named, and tempting title for a storied series of mistakes published in 1631. Its pages house the […]

Opinion

by B&T Magazine

B&T Magazine
Blooms The Chemist Comes Up With Creative New Media Portal To Handle Its Physical And Digital Campaigns
  • Campaigns
  • Technology

Blooms The Chemist Comes Up With Creative New Media Portal To Handle Its Physical And Digital Campaigns

Blooms The Chemist is digitising how it manages owned media, rolling out a dedicated supplier media portal capable of managing in-store and online campaigns across its 110+ pharmacies. The Australian pharmacy sector has seen significant growth, accelerated by the COVID-19 response. At the peak of the country’s pandemic, retail pharmacy sales surpassed $800 million, up […]

IDC And Data.ai Study Shows Mobile Vs. Console Gamer Gap Is Getting Even Bigger
  • Technology

IDC And Data.ai Study Shows Mobile Vs. Console Gamer Gap Is Getting Even Bigger

data.ai (formerly App Annie), the first unified data ai company, today in partnership with IDC, released the Gaming Spotlight 2022 report. Powered by Game IQ, the report reveals that mobile gaming represents 61 percent of the overall gaming market which is set to hit $222 billion in 2022. The report reveals that mobile gaming is […]

Emplifi First Quarter Report Shows Investments On Ads Are Up But User Engagement Is Flatlining
  • Marketing

Emplifi First Quarter Report Shows Investments On Ads Are Up But User Engagement Is Flatlining

Emplifi, the leading unified customer experience (CX) platform, today revealed the findings of its Q1 2022 analysis of social media spend across thousands of brands worldwide including those in Asia Pacific (APAC). While overall social media ad spend decreased in the first quarter following an impressive holiday showing, it remains significantly higher than a year […]

Reconciliation Australia Launches National Reconciliation Week Campaign Via Carbon Creative
  • Campaigns

Reconciliation Australia Launches National Reconciliation Week Campaign Via Carbon Creative

Reconciliation Australia and Carbon Creative will launch National Reconciliation Week 2022 tomorrow, Friday, 27 May (running through to 3 June) with the theme ‘Be brave. Make change.’ The theme and campaign, developed by social change creative agency Carbon Creative in collaboration with emerging Torres Strait Visual Artist Tori-Jay Mordey, challenges all Australians—individuals, families, communities, organisations, […]

Today Is National Sorry Day
  • Media

Today Is National Sorry Day

B&T would like to take time out from the usual programming to acknowledge National Sorry Day today.

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters
  • Technology

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters

The latest entry in EA and Maxis’ life simulation series, The Sims 4, has released a new update which allows players to customise their character’s pronouns. This new feature is available only in the English version of the game for the time being, with the developers saying that they will soon release it for other […]