When Is The Best Time To Send An Email Campaign?

Email concept with hands typing laptop on the blackboard background.

Even with the rise and rise of social media, email has been a staple for digital marketers over the past decade.

It provides brands with a unique opportunity to speak directly with their customers and offer a personalised experience to match.

And now email marketing service and Australian tech success story Campaign Monitor has shared its insights into what makes the best email campaign.

As many marketers know, the time you send out your email campaign has a huge impact on how it performs.

But when is the best time to send?

In Australia, Tuesday is the day emails see the highest open rate, while Sunday and Tuesday deliver the best click-through rates.

Saturday is to be avoided at all costs according to Campaign Monitor, with campaigns sent on this day attracting the lowest open rates, click-through rates and click-to-open rates.

With marketers also now able to better understand their audience through segmentation, it’s also useful to look at which industries respond the best to email campaigns.

The automotive and aerospace industry has the highest open rates (37.4 per cent), followed by government (30.8 per cent) and education (30.5 per cent).

As for click-through rates, the media, entertainment and publishing industry is the most likely at 20.3 per cent.

And while these insights can help maximise the performance of a campaign, as ever, content is vital.

When creating content, it is important to remember that only you know your audience, explains Campaign Monitor.

Please login with linkedin to comment

Campaign Monitor Email Marketing

Latest News

Capgemini Identifies Six Focus Areas For CMOs Looking To Develop Data-Driven Teams
  • Technology

Capgemini Identifies Six Focus Areas For CMOs Looking To Develop Data-Driven Teams

The rapid growth in ecommerce during the pandemic has heightened the need for real-time insights to accommodate fast-changing customer behaviour. Accordingly, CMOs’ responsibilities are shifting, and around three quarters are now responsible for contributing to business growth (76 per cent) and data and technology (74 per cent). This is according to the latest Capgemini Research […]

PARIS, FRANCE - MARCH 05: In this photo illustration, the social media application logo, Tik Tok is displayed on the screen of an iPhone on March 05, 2019 in Paris, France. The social network broke the rules for the protection of children's online privacy (COPPA) and was fined $ 5.7 million. The fact TikTok criticized is quite serious in the United States, the platform, which currently has more than 500 million users worldwide, collected data that should not have asked minors. TikTok, also known as Douyin in China, is a media app for creating and sharing short videos. Owned by ByteDance, Tik Tok is a leading  video platform in Asia, United States, and other parts of the world. In 2018, the application gained popularity and became the most downloaded app in the U.S. in October 2018. (Photo by Chesnot/Getty Images)
  • Technology

TikTok Offically Reaches One Billion Users

TikTok says that it has officially reached more than one billion global users. In a blog post on its Australian newsroom, the video app said, “our global community is remarkable in its ability to reach millions of people, across generations. From music, food, beauty and fashion to art, causes, and everything in between, culture truly […]

Six Screen Creatives Announced For 2021 Emerging Writers’ Incubator Initiative
  • Media

Six Screen Creatives Announced For 2021 Emerging Writers’ Incubator Initiative

Six screenwriting creatives from across Australia have been selected as the inaugural participants in the Emerging Writers’ Incubator.  The Incubator is an initiative from SBS in partnership with Screen Australia, state and territory agencies Film Victoria, Screen Canberra, Screen NSW, Screen Queensland, Screenwest and the South Australian Film Corporation, and with the assistance of the […]

Bangkok, Thailand - Jun 23, 2015 : Group of credit cards on computer keyboard with VISA and MasterCard brand logos
  • Technology

Loyalty Republic Launches Card Agnostic Rewards Program

Australian start-up Loyalty Republic is introducing Australia’s first bank and card agnostic direct earn rewards program to democratise loyalty and make rewards accessible and fair for anyone using a debit card. The Loyalty Republic mobile app will place consumers in control of their rewards earning potential and redemption options, with a simplified model offering 1 point per $1 spent on debit card […]

Facebook Hits Pause On Instagram Kids
  • Technology

Facebook Hits Pause On Instagram Kids

Facebook hits pause on Instagram Kids project. Zuckerberg still working on his giant laser & flying monkeys, however.

by B&T Magazine

B&T Magazine