Carsales has announced the appointment of Ben Tyers as head of content, marking a significant evolution in its approach to content.
This strategic move deepens carsales’ commitment to delivering engaging, informative content that’s clear and straightforward for everyday buyers, sellers, and researchers. The appointment reflects a fresh chapter for carsales and its network of brands, one focused on championing consumer-first content and broadening its reach to meet diverse audience needs.
With a rich background in content strategy, production, and audience engagement at prominent media outlets such as Buzzfeed, POPSUGAR, The Urban List, and Thrillist Australia, Tyers is uniquely positioned to guide carsales’ content strategy through this transition. His experience will be vital in helping carsales deliver informative and compelling content that resonates with consumers at every stage of their journey.
“Content has always been at the heart of our business, guiding consumers through their buying and selling experiences and beyond,” said Rafael Constantinou, executive general manager of marketing, content & customer at carsales. “While traditional content like reviews and comparisons remain essential, we’re entering an exciting new phase, where we aim to make our content even more consumer-focused and widely accessible. With Ben’s extensive experience, we’re confident he will lead us into this new era, crafting content that connects with everyday Australians. This is the start of something truly transformative for our content strategy.”
For over 20 years, carsales has led the automotive marketplace, providing comprehensive resources and insights, from reviews to news and comparisons. With YouTube views now exceeding a million each month – an increase of over 100% year-on-year – and the most-followed Instagram and fastest-growing TikTok among automotive competitors, carsales is reimagining its content to drive continued momentum and ensure it remains impactful and highly relevant to shifting consumer expectations.
“I’m honoured to join carsales at such a pivotal time in its journey,” Tyers shared. “carsales has been an iconic Australian brand and leader in the automotive space for decades, and I’m excited to help shape a bold new direction for its content. Leveraging carsales’ extensive data and insights, we’ll carry on innovating with dynamic and creative content to meet the evolving behaviours of our consumers and strengthen our reach and engagement across all platforms.”
Tyers will steer the content strategy for carsales and its marketplace brands, including bikesales, boatsales, caravancampingsales, trucksales, farmmachinerysales, and constructionsales. Under his leadership, carsales will deliver a broader range of new engaging video formats and accessible content while maintaining valuable news, reviews, and comparisons. His appointment marks a significant step in carsales’ ongoing dedication to remaining Australia’s #1 digital auto marketplace.
