BBC Burns Billboard For ‘A Perfect Planet’

BBC Burns Billboard For ‘A Perfect Planet’
SHARE
THIS



The BBC used the spectacular billboard to highlight deforestation and global warming while promoting David Attenborough’s new program, ‘A Perfect Planet’.

The billboard was set up in the northern English city of Manchester, where flames (actually “environmentally friendly vapor”) appear to burn above half of the ad.

A Perfect Planet has five episodes, each exploring the impact of volcanoes, the weather, the sun, and oceans on the natural world, as well as the environmental cost of human industry.

The first half of the billboard read ‘A Perfect Planet’, while the second, which depicts a burning forest, asked ‘But For How Long?’.

Michael Tsim, a creative at BBC told The Drum that, “the BBC wanted it to be a bigger campaign focusing on climate change, to tie into its new climate change programming…while we did the usual series trailer and campaign, we also got to have fun by subverting it and doing something different.”

The billboard was a joint project between BBC Creative and Talon Outdoor.

It’s not the first time the BBC has gotten creative with their billboards. In January last year, the BBC promoted the Stephen Moffat/Mark Gatiss helmed ‘Dracula’ TV show using a similar tactic.

While during the day the billboard looked like it was simply impaled by stakes, as the sun set, a silhouette of Dracula’s face was revealed.

‘A Perfect Planet’ has been picked up by Channel Nine, but a release date has not been set.

Please login with linkedin to comment

BBC

Latest News

Dynata’s Latest Economic Crossroads Report Shows Consumer Trends From Around The Globe
  • Marketing

Dynata’s Latest Economic Crossroads Report Shows Consumer Trends From Around The Globe

Across the world, rising costs are causing anxiety and financial struggles for consumers. The worldwide impact of inflation is affecting their outlook and behaviour. More than half of consumers globally are struggling financially because of inflation and the increasing price of fuel, housing and everyday goods. Russia’s war on Ukraine intensifies their concerns around supply-chain […]

Nielsen To Publish Global Annual Environmental, Social And Governance Report
  • Marketing

Nielsen To Publish Global Annual Environmental, Social And Governance Report

Nielsen is releasing its global annual environmental, social and governance (ESG) report to share information in six key ESG topic areas including diversity, equity and inclusion, human capital, governance, data privacy and security, environment, and communities. The report is designed to demonstrate how Nielsen does what it does with responsibly and with integrity—and how that […]

Kantar Study Shows Native Video Ads Boost Brand Awareness By 26% As Part Of Larger Media Mixes
  • Marketing

Kantar Study Shows Native Video Ads Boost Brand Awareness By 26% As Part Of Larger Media Mixes

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the results of an independent Multichannel Brand Impact study from Kantar, the world’s leading data, insights and consulting company. eMarketer forecasts show digital ad spending in the U.S. will reach $270B in the U.S. by […]