Top 1 replica watches at replicawatches.to.

https://www.upscalerolex.to/

BBC Asks Trunk Animation To Create TV Spots For New Show

BBC Asks Trunk Animation To Create TV Spots For New Show
SHARE
THIS



To promote BBC Four’s new series The Sound of Song Red Bee Media contacted animation production company Trunk to create two TV spots.

The up-coming series explores the story of modern music and how elements come together to form our favourite songs. An initial brief centered around two “factoids” featured in the series. The first was how a riff can be modified and used by a variety of artists. In this case Chic’s bass line from 1979’s Good Times was modified and used by many artists, ranging from Queen to Daft Punk. The second was how, in 1926 while recording Heebie Jeebies Louis Armstrong’s sheet music fell from the stand. Armstrong continues singing, improvising his lyrics and inadvertently inventing the “scat” singing style.

Layla Atkinson, director, noted: “I wanted both trailers to share a restricted palette, a pared back illustrative style and sinuous lines to create unity across the two disparate stories”. To that end both spots use a simple and elegant graphic style infused with humour that flows beautifully with the music discussed in the trailers.

Each piece finishes with the voiceover strap line “You’ll never listen to your favourite songs in the same way again” a statement that is skillfully presented in these two lovely trailers.


Credits: –

Director- Layla Atkinson
Animation- Leslie Dart
Voiceover- Neil Brand
Line Producer- Pedro Lino
Producer- Richard Barnett
Commissioner- Matthew Shapland/Red Bee Media

Please login with linkedin to comment

airline ads Fifty Shades of Grey

Latest News

If Media Agencies Are To Adapt & Survive The Answer’s In Their People
  • Opinion

If Media Agencies Are To Adapt & Survive The Answer’s In Their People

In this guest post, Louise Romeo (main photo), Starcom’s national head of operations and investment, says the answer to what a media agency might look like in the future is right under our noses – the people already employed at media agencies… As I sit here with my two-year-old son listening to the soundtrack of […]

WW Appoints Abby Denham-McQuillen To Head Of Brand & Acquisition
  • Media

WW Appoints Abby Denham-McQuillen To Head Of Brand & Acquisition

Weight loss company WW (formerly known as weight watchers) has announced that it has appointed Abby Denham-McQuillen to head of brand and acquisition. Prior to her role at WW, she was the was senior go to market manager at Optus, and held various senior marketing positions at other organisations including Audika. Denham-McQuillen has also worked […]

Roll’d Vietnamese Has Announced Lift-Off With New Drone Delivery Service
  • Campaigns

Roll’d Vietnamese Has Announced Lift-Off With New Drone Delivery Service

Roll’d Vietnamese is officially airborne, with the fast food chain announcing its introduction of drone delivery via on-demand drone delivery service, Wing. Customers in suburbs across ACT and Queensland, and within 10km of the restaurant, will now have their rice paper rolls or Bánh mì dropped at the doorsteps of their home or workplace. Customers simply […]

Uber Eats Debuts A Choose Your Own Adventure Style Campaign For The Australian Open Via Special
  • Campaigns

Uber Eats Debuts A Choose Your Own Adventure Style Campaign For The Australian Open Via Special

For three years, Uber Eats has been infiltrating the Australian Open in unexpected, non-traditional ways to promote online food delivery. This year marks the fourth year of sponsorship with a new campaign to promote grocery delivery as an extension from the recent campaign “This calls for,” Created with Special Australia, the campaign “Choose your own […]

Oakley Empowers The Individual In Final Chapter Of ‘Be Who You Are’ Campaign
  • Campaigns

Oakley Empowers The Individual In Final Chapter Of ‘Be Who You Are’ Campaign

Oakley has launched the final chapter of its ‘Be Who You Are’ snow campaign featuring Team Oakley athletes Mikaela Shiffrin, Ståle Sandbech, Mark McMorris, Sage Kotsenburg, Henrik Harlaut, and Eileen Gu. This final chapter unties Team Oakley’s snow athletes ahead of winter sport’s largest global competition for a ‘Unity Anthem’, reminding everyone the uniqueness of […]

Susan Wojcicki’s Exciting 2022 YouTube Community Address
  • Campaigns
  • Media

Susan Wojcicki’s Exciting 2022 YouTube Community Address

CEO Susan Wojcicki has addressed YouTube’s priorities for 2022, the state of the creator economy, innovation, supporting the work of creators and protecting the YouTube community.  State Of The Creator Economy More people are creating content on YouTube than ever before.  There have been large momentum across the platform, including on Shorts which has hit […]

Juliet Love Joins The Better Homes & Gardens Team In 2022
  • Media

Juliet Love Joins The Better Homes & Gardens Team In 2022

Following guest appearances last year, qualified interior designer and stylist, Juliet Love, will be joining the team on the Seven Network’s flagship program, Better Homes and Gardens in 2022. Love (main photo, right), who is also an author, will be joining Johanna Griggs and the Better Homes and Gardens team which also includes her husband Charlie […]

Lovatts Media Launches New Kids’ Magazine Operation Ouch!
  • Media

Lovatts Media Launches New Kids’ Magazine Operation Ouch!

The official children’s magazine from the award-winning BBC TV show Operation Ouch is now available in Australia and New Zealand. Lovatts Media has added another title to its suite of magazines, this time with the aim of teaching children about science, the natural world, and the amazing human body – Operation Ouch magazine.From the award-winning BBC TV […]