Football fans the globe over are enjoying a chuckle today after the world’s most famous soccer team, Manchester United, copped a roasting during a live sports report on the BBC on Tuesday morning.
During a segment on the French Open, “Manchester United are rubbish” appeared on the ticker at the bottom of the screen.
Apparently the gaffe happened after a trainee at the broadcaster was practicing using the ticker before mistakenly putting the comment live to air.
Later in the bulletin, a presenter was forced to apologise for any offence caused.
The presenter said: “A little earlier, some of you may have noticed something pretty unusual on the ticker that runs along the bottom of the screen with news making a comment about Manchester United, and I hope that Manchester United fans weren’t offended by it.
“Let me just explain what was happening: behind the scenes someone was training to learn how to use the ticker and to put text on the ticker, so they were just writing random things not in earnest and that comment appeared.
“So apologies if you saw that and you were offended and you’re a fan of Manchester United.
“But certainly that was a mistake and it wasn’t meant to appear on the screen. So that was what happened, we just thought we’d better explain that to you.”
BBC brass also offered a formal apology, adding: “There was a technical glitch during training with our test ticker, which rolled over to live programming for a few seconds. We apologised for any offence caused on air.”
As you’d expect, social media had a good laugh at the broadcaster’s expense and the team which finished a distant sixth in this year’s English Premier League.
Said one: “Pep [Guardiola] starting his summer job!” Guardiola is manager of Man United’s arch rivals Manchester City.
Another added: “I really hope the trainee doesn’t feel too bad. Because honestly that mistake was actually legendary and we all salute you.”
Even a Man United fan saw the funny side: “I mean, even as a Man Utd supporter, they’re not wrong.”
In uncertain times, trusted sources become even more significant in the world of media. Elise Bennett (pictured), head of account management (APAC) at Outbrain, reveals what advertisers need to know about the new trust exchange. Instability breeds uncertainty. From bushfires to the pandemic and war, there’s been plenty of both to go around in recent […]
Independent SEO agency Optimising has further reinforced its commitment to the environment by being part of 1% for the Planet, on the back of it gaining B Corp Certification last year. Optimising continues to walk the walk around environment sustainability by being part of the global movement, which inspires businesses and individuals to support environmental […]
Media and communications staff at all levels are invited to take part in a national online survey examining perceptions and practices around cultural diversity, inclusion, and representation in the industry. The FAIR survey, now in its second year, provides a snapshot of cultural diversity in the communications industry, as well as how practitioners incorporate diverse […]
PubMatic has announced a partnership with AlikeAudience in Australia, Japan, and Indonesia, enabling advertisers to access quality audience data on the supply side. Activating data on the supply side cuts down complexity and delivers more efficiency and value for both media buyers and data owners, through higher match rates and better CPMs. The partnership expands […]
Live streaming service Optus Sport will be showing all major games of the Spanish La Liga Santander and the LaLiga SmartBank, giving football fans an extra reason to become subscribers. The Spanish Football League is considered one of the greatest in the world, containing the likes of European champions Real Madrid, Catalan giants FC Barcelona, […]
In the recently launched campaign for TVNZ+, Dentsu Creative, and Sweetshop’s Damien Shatford, have delivered an entertaining look at the new streaming brand, TVNZ+. TVNZ launched the reimagined streaming brand last week to better reflect its digital offering, repositioning the platform as a streaming destination rather than an OnDemand catch-up service.
Ruffie Rustic Foods have teamed up with Nikki Van Dijk and Surfing Australia to encourage groms to be kind to their bodies and minds through providing nutritious, plant-based meal options. Ruffie Rustic Foods are on a mission to prove that plant-based eating can be easy and convenient, without compromising on flavour. Whether you’re vegetarian, flexitarian, […]
Nestlé Australia today launched Tuck In!, a program supporting emerging First Nations creatives to establish career pathways in commercial content creation. Tuck In! invited First Nations chefs and aspiring content creators to develop recipe and video content celebrating the combination of bush foods and Nestlé products. Nestlé Oceania marketing & communications director Anneliese Douglass said […]
The UK Ministry of Defence confirmed that the British Army’s Twitter and YouTube accounts had been compromised by hackers who used them to promote their non-fungible token (NFT) products. The two accounts have since returned to normal, as the Ministry said via their own Twitter page. “The breach of the army’s Twitter and YouTube accounts […]