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Reading: Bayer Consolidates Crop Science Creative With Clemenger’s Redhanded
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B&T > Advertising > Bayer Consolidates Crop Science Creative With Clemenger’s Redhanded
Advertising

Bayer Consolidates Crop Science Creative With Clemenger’s Redhanded

Staff Writers
Published on: 25th September 2018 at 10:52 AM
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Redhanded has been appointed creative agency of record for the crop science division of Bayer in Australia, following a competitive pitch.

The appointment of the Clemenger Group agency comes after Bayer chose to consolidate its creative business in September to drive efficiencies and strategic alignment across portfolios.

B&T understands the pitch included incumbent Fuel Agency and Kiwi agriculture specialist agency Tracta. WPP’s whiteGREY was offered the opportunity to pitch, but declined.

Redhanded will now be responsible for creative work across Bayer’s full portfolio of crop protection products.

Adrian Smith, marketing communications and customer insights manager for the crop science division of Bayer in Australia, said Redhanded had demonstrated a strong and innovative customer experience vision.

“Through the pitch process, we were impressed with the way that Redhanded clearly articulated how we could further improve our integrated customer centric strategy, and we look forward to continuing to work with the team as true partners in our business,” he said.

Redhanded CEO Jim Gall said the agency was delighted to continue its partnership with Bayer.

“Bayer are an extraordinary business that values creativity and innovation,” he said.

“As they embark upon an exciting new era, we are thrilled to assist them in connecting meaningfully with their customers, whilst also helping to shape the future of agriculture with a powerful purpose.”

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TAGGED: Bayer, Clemenger, redhanded
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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