B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Bauer’s Now To Love Breaks A New Record Of 2.1m Unique Audiences
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Bauer’s Now To Love Breaks A New Record Of 2.1m Unique Audiences
Media

Bauer’s Now To Love Breaks A New Record Of 2.1m Unique Audiences

Jodie Carlson
Published on: 16th April 2019 at 9:10 AM
Jodie Carlson
Share
4 Min Read
SHARE

Bauer Media’s Now to Love has broken a new record of 2.1m unique audiences.

Original and local content produced by the Now to Love editorial team was the key driver of engagement across the site in March.

Readers also spent an average of 3 minutes and 38 seconds reading and watching MAFS content.

Royals and parenting content that speaks to Australians is also a key driver of engagement with audiences. Advertiser led native content is delivering an average dwell time of 3:59 seconds.

Now To Love digital content director, Fiona Baker (featured image) said: “It’s very exciting to see the impact Now to Love has had in such a cluttered and competitive category, especially as we’ve only been around for a little over two years.

“Our strategy to deliver original and targeted content our audience is hungry for – and in the past couple of months that has been all things reality TV and Royals – has certainly been behind our staggering success of recent months, along with the unrivalled opportunity to collaborate brand-first with heritage magazines like Woman’s Day, Women’s Weekly and TV Week.

“We’ve also recently unveiled a refreshed and redesigned platform to give audiences more of what they want and upgrade the user experience.

“All in all, it’s been our honed and well-thought out content and audience development strategy that has seen Now to Love garner such a strong and engaged Australian audience.”

The overall network numbers according to Roy Morgan audiences show that UAs visiting the wider To Love brand networks sites, including recently launched food site womensweeklyfood.com.au and homestolove.com.au, have grown 9 per cent month on month, and 29 per cent year on year.

PVs are up a massive 112 per cent year on year to 15.9m with dwell times for articles double that of the market average.

With Bauer Media’s Homes to Love brand network, the site’s monthly digital audience has more than doubled in the last 6 months (up 118 per cent in UAs and 120 per cent in PVs).

Bauer’s Homes category social accounts have also grown a huge 62 per cent year on year to a combined total of 3.6 million social connections across Facebook, Instagram and Pinterest.

Homes & Food, Bauer Media digital content director, Amber Manto said: “Homes to Love’s growth has been assisted by the acquisition of Inside Out and Country Style.

“This acquisition has created opportunities for us to reach a new audience, and develop even more engaging content covering every life stage and budget.

“The next exciting chapter for homestolove.com.au is the introduction of our new directory section, which will give users access to listings of trusted experts and suppliers to help them build, renovate and style their dream home.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Bauer Media, homes to love, Now To Love
Share
By Jodie Carlson
Follow:
Account Manager at thrive pr + communications

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?