Bauer Media has announced Kim Wilson as the new editor-in-chief of The Australian Women’s Weekly, leaving her post at Kidspot.com.au to fill the gap left by Helen McCabe after her departure last month.
With an extensive background in women’s publishing, Wilson hails from NewsLifeMedia where she was at the helm of Kidspot as editor-in-chief.
Publisher of The Australian Women’s Weekly Matt Dominello said, “I am excited to announce that Kim Wilson has been appointed editor-in-chief of The Australian Women’s Weekly.
“Kim is an award winning editor with over 15 years’ experience launching and driving some of the biggest local and international women’s media brands across both print and digital. Kim will lead the talented and experienced editorial team on The Weekly into an exciting new era.
“I would like to thank all the applicants who expressed interest in the position, I was overwhelmed by the calibre of the candidates.
“Kim will start her new role in the coming months and in the interim I am pleased to announce that Juliet Rieden will be acting editor-in-chief.”
On her snazzy new role, Wilson added, “I’m honoured and excited to be stepping into the shoes of so many great editors before me.
“I can’t wait to join such a well-respected team, roll up my sleeves and deliver great stories for our readers. The Australian Women’s Weekly holds a special place in the hearts of Australian women, I hope to do them proud.”
Before joining NewsLifeMedia Wilson was the former editor-in-chief of Pacific Magazines’ New Idea for five years. She also launched the Australian edition of OK! Magazine, winning Magazine of the Year and Editor of the Year titles and held senior editorial positions at EMAP Magazines.
The Australian Women’s Weekly has average monthly sales of 416,117 according to the latest Audited Media Association of Australia report.
Following on from the appointment of Paul Evans as its first Global CEO, Adgile Media has set about expanding and developing its talent base, in order to support and drive growth within the Australian market. Stu Carr joins as Adgile’s new Director of Customer Insights, where he will support clients with their data and analytics […]
Amaysim has debuted the official music video for the song at the centre of their new campaign, Love Machine, performed by former Gang of Youths lead guitarist, Joji Malani. The music video, produced by creative agency, 72andSunny, builds on the success of amaysim’s recently launched Little Sim, Big Love brand platform and tells a tongue in cheek […]
Partners of Val Morgan Digital, Fandom, the largest entertainment fan site in the world, have this month teamed up with mega brand, adidas to build hype around the release of their new X9000 range. The multi-faceted campaign included a mix of written & video content that tapped into the core pillars of style, tech, and […]
Brand experience and innovation company Akelo has today announced the latest senior addition to its growing team, appointing highly experienced marketer Anne Ngo as martech and customer strategy director to lead and grow the practice. Ngo will help Akcelo clients grow their customer marketing and martech maturity by leveraging her deep understanding of the challenges […]
7-Eleven has entered strategic partnerships with Adobe and Microsoft in what is set to accelerate the company’s ambitious digital strategy. With transformation works well underway, 7-Eleven’s digital plans signal a significant step forward for Australia’s leading convenience retailer. 7-Eleven General Manager of Strategy and Technology Stephen Eyears (pictured) said the company sought to deliver more agile innovation in order to meet customer needs across […]
New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]
The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]
In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]
Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]