Bauer Media in partnership with Nine Entertainment Co.’s platform connecting brands and people, powered, has launched the Good Health Update series, a cross platform advertorial format that leverages magazine brand, Good Health.
Launching with foundation partner pharmaceutical brand Dr. Reddy’s, the editorially curated infomercials come to life in-magazine and online across a selection of Bauer Media and Mi9 websites, and amplified on free-to-air television in the form of a 60 second vignette running across the Nine Network.
Fronted by Good Health Beauty editor Yasemin Trollope, Good Health Update delivers a series of informative advertorials covering key health issues and themes affecting Australian women right now.
On the updates, Good Health editor, Catherine Marshall said: “Good Health Update is a great example of taking curated content from one of Australia’s longest standing health brands and bringing it to life in a really unique way. The campaign provides Dr. Reddy’s customers with informative, snack-able content covering relevant health and wellbeing issues, while providing fantastic campaign creative consistency for the client using the power of the Good Health brand.”
Combined with a paid media schedule across Nine Entertainment Co. and Bauer Media assets, the Good Health Update series forms a key part of Dr. Reddy’s biggest brand campaign since launching in Australia in 2009, and coincides with the launch of a new range of consumer health products only available over the counter in pharmacy chains.
Dr. Reddy’s head of marketing, Fran Benaud said: “The Good Health Update series, together with our integrated television and print media campaign across Channel Nine and Bauer Media, has provided a vehicle to raise awareness of our new consumer health products in the Australian market place. We commenced the campaign in-magazine, online and through association with Bauer Media’s Health and Wellbeing Weekend in Sydney, and we look forward to taking it to the next level with the television creative.”
The Dr Reddy’s Good Health Update series are currently running in-magazine across The Australian Women’s Weekly, Woman’s Day, Yours and Good Health magazines, and as long form video content across relevant Bauer Media and Mi9 websites. The 60 second vignette commenced on the Nine Network this week.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]