Bauer Media in partnership with Nine Entertainment Co.’s platform connecting brands and people, powered, has launched the Good Health Update series, a cross platform advertorial format that leverages magazine brand, Good Health.
Launching with foundation partner pharmaceutical brand Dr. Reddy’s, the editorially curated infomercials come to life in-magazine and online across a selection of Bauer Media and Mi9 websites, and amplified on free-to-air television in the form of a 60 second vignette running across the Nine Network.
Fronted by Good Health Beauty editor Yasemin Trollope, Good Health Update delivers a series of informative advertorials covering key health issues and themes affecting Australian women right now.
On the updates, Good Health editor, Catherine Marshall said: “Good Health Update is a great example of taking curated content from one of Australia’s longest standing health brands and bringing it to life in a really unique way. The campaign provides Dr. Reddy’s customers with informative, snack-able content covering relevant health and wellbeing issues, while providing fantastic campaign creative consistency for the client using the power of the Good Health brand.”
Combined with a paid media schedule across Nine Entertainment Co. and Bauer Media assets, the Good Health Update series forms a key part of Dr. Reddy’s biggest brand campaign since launching in Australia in 2009, and coincides with the launch of a new range of consumer health products only available over the counter in pharmacy chains.
Dr. Reddy’s head of marketing, Fran Benaud said: “The Good Health Update series, together with our integrated television and print media campaign across Channel Nine and Bauer Media, has provided a vehicle to raise awareness of our new consumer health products in the Australian market place. We commenced the campaign in-magazine, online and through association with Bauer Media’s Health and Wellbeing Weekend in Sydney, and we look forward to taking it to the next level with the television creative.”
The Dr Reddy’s Good Health Update series are currently running in-magazine across The Australian Women’s Weekly, Woman’s Day, Yours and Good Health magazines, and as long form video content across relevant Bauer Media and Mi9 websites. The 60 second vignette commenced on the Nine Network this week.
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]