Bauer Media in partnership with Nine Entertainment Co.’s platform connecting brands and people, powered, has launched the Good Health Update series, a cross platform advertorial format that leverages magazine brand, Good Health.
Launching with foundation partner pharmaceutical brand Dr. Reddy’s, the editorially curated infomercials come to life in-magazine and online across a selection of Bauer Media and Mi9 websites, and amplified on free-to-air television in the form of a 60 second vignette running across the Nine Network.
Fronted by Good Health Beauty editor Yasemin Trollope, Good Health Update delivers a series of informative advertorials covering key health issues and themes affecting Australian women right now.
On the updates, Good Health editor, Catherine Marshall said: “Good Health Update is a great example of taking curated content from one of Australia’s longest standing health brands and bringing it to life in a really unique way. The campaign provides Dr. Reddy’s customers with informative, snack-able content covering relevant health and wellbeing issues, while providing fantastic campaign creative consistency for the client using the power of the Good Health brand.”
Combined with a paid media schedule across Nine Entertainment Co. and Bauer Media assets, the Good Health Update series forms a key part of Dr. Reddy’s biggest brand campaign since launching in Australia in 2009, and coincides with the launch of a new range of consumer health products only available over the counter in pharmacy chains.
Dr. Reddy’s head of marketing, Fran Benaud said: “The Good Health Update series, together with our integrated television and print media campaign across Channel Nine and Bauer Media, has provided a vehicle to raise awareness of our new consumer health products in the Australian market place. We commenced the campaign in-magazine, online and through association with Bauer Media’s Health and Wellbeing Weekend in Sydney, and we look forward to taking it to the next level with the television creative.”