Branded content division of Bauer Media, Bauer Custom Media, has teamed up with the Australian Institute of Management (AIM) to focus on developing a multichannel content strategy around the AIM membership.

The centre of the membership is the magazine Management Today. Management Today is AIM’s national magazine and is Australia’s only specialist management magazine providing readers with practical, relevant and on-going knowledge and skills needed for their businesses and careers to prosper.

Editor Jacqueline Blondell said: “The magazine is already well respected by its audience, and a major reason for joining the organisation. We look forward to bringing readers best-of-breed business and leadership writing and thinking that will add value to every career stage in the management profession.”

Niall Murphy, executive general manager, Bauer Custom Media – Asia Pacific, said: “We are thrilled to be working with AIM at such an exciting time in the organisation’s development as there is no doubt that they are an organisation on the move.”

AIM Group chief executive officer Daniel Musson FAIM said he was delighted to have forged an association with Bauer Media.

“AIM has rightfully developed a reputation as the respected voice of management across Australia and we are looking forward to working with Bauer Media to further enhance that standing,” Musson said.

“Bauer Media is one of the world’s leading media agencies and we are proud to have partnered with them at such an exciting stage in the Institute’s history. There has never been a more exciting time to be involved with AIM Group.”