Bastion has partnered with Amcal to announce a transformative new campaign, “Amcal. For You. For Life.” This campaign marks a significant moment for the iconic Australian pharmacy brand, which has been a cornerstone of family healthcare for over 85 years.
The new campaign reflects Amcal’s enduring commitment to providing trusted care, professional advice, and essential health products to Australians of all ages. With over 200 locally owned pharmacies nationwide, Amcal pharmacists are dedicated to ensuring that genuine one-on-one expertise and support are always available.
“Amcal has consistently been recognised as one of Australia’s most trusted pharmacy brands, recently earning Canstar Blue’s Most Satisfied Customers Award for 2024. This campaign reinforces our commitment to support every generation in communities across Australia,” said Vikesh Ramsunder, CEO of Sigma Healthcare.
A key focus of the campaign is women’s health, which was highlighted by the launch of Amcal’s Women’s Health Magazine. This resource will offer practical health advice and product information curated by skilled pharmacists and healthcare professionals.
In a groundbreaking partnership, Amcal is also proud to announce RizeUp Australia as its new charity partner. RizeUp supports families impacted by domestic and family violence, and through this collaboration, Amcal aims to raise awareness and mobilize community support for this critical cause.
“This sponsorship will significantly enhance our efforts to provide vital support and resources to those in crisis,” said Nicolle Edwards, founder and CEO of RizeUp.
“It’s been a pleasure to work alongside Amcal, celebrating their legacy while looking forward to new initiatives that resonate deeply with customers and communities,” said Susan Bird, general manager at Bastion.
The campaign, “Amcal. For You. For Life.,” will be visible across various channels, including online video, magazines, out-of-home advertising, in-store promotions, and digital activations.
Amcal is also excited to introduce an array of new private-label products, including skincare and natural medicines, under the Guardian brand, which has been trusted for nearly 30 years. “We are thrilled to progressively launch around 200 new exclusive products in Amcal stores, ensuring customers receive high-quality options at great value,” said Ramsunder.
With this campaign, Amcal not only honours its rich history but also embraces the future, reaffirming its role as a respected health partner for all Australians. For more information about Amcal and the new campaign, visit: Amcal. For You. For Life. – Amcal Pharmacy.
Credits
Amcal
Sigma Head of Marketing: Allana May
Sigma Brand Marketing Lead: Amie Fitt
Bastion Agency
Chief Creative Office – Simon Langley
Creative Director – Laurence Cronin & Scott Hopkins
General Manager – Susan Bird
Client Executive – Jonathon Lambros
Senior Producer – Niki Bentley
Production Company
Director – Stef Smith.
EP / Producer – Oliver Lawrance
DoP – Andrew Commis
Editor – Mark Bennett
Online / VFX – Brad Smith
Production Co – Photoplay / Playtime
