Italian pasta brand Barilla will return to the Australian Open for a third consecutive year.
Barilla has extended their role as the Official Pasta and Pasta Sauce of the Australian Open, and look forward to feeding hungry tennis fans with a range of exclusive recipes and dishes at their custom-built “Masters of Pasta” restaurant on Grand Slam Oval Countryside.
It joins other sponsors such as Kia Motors in association with Emirates, Luzhou Laojiao and Rolex.
“We are delighted to continue our partnership with Barilla for Australian Open 2020,” Tennis Australia Chief Revenue and Experiential Officer, Richard Heaselgrave said.
“Our partnership has been incredibly successful over the years, and we look forward to further enhancing the fan experience and level of choice with Barilla’s exciting restaurant offering.”
“Returning to the Australian Open in 2020 for a third time and celebrating our continuing partnership with tennis champion Roger Federer is incredibly exciting,” Managing Director of Barilla Australia Terry Ryan said.
“We can’t wait to share our authentic Italian restaurant with the amazing crowds who attend the Open. Executive Chef Andrea Tranchero has an outstanding menu of fan favourites and new pasta dishes for everyone to enjoy, and we’re delighted to be able to offer a takeaway option for the first time.”
Barilla’s 100 seat pop-up restaurant will include an open kitchen, allowing fans to watch their favourite Italian dishes being prepared right before their eyes, with takeaway options also available.
Barilla will also take part in the Australian Open 2020 ‘Italian Day’ on Wednesday 22 January creating a range of surprise and delight experiences for fans.
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]