Bapcor Debuts First Campaign With AJF

Bapcor Debuts First Campaign With AJF

Bapcor a provider of vehicle parts, accessories, equipment, service and solutions, has launched its latest campaign, ‘The unseen parts of every Australian journey’ via AJF.

Coinciding with the opening of the Tokyo Olympic Games, it’s the first campaign created by AJF for Bapcor since their appointment as creative services agency last month.

Aiming to highlight the role that the Bapcor brands play in the lives of every Australian, the campaign takes viewers on a journey through the lens of the parts, products and services offered by Bapcor brands, including Burson Autoparts, Autobarn, Autopro, Midas, WANO and Truckline.

Bapcor, GM brand management, Frances Palmer, said: “As Australia’s leading provider of automotive parts, accessories, equipment and services, we wanted to demonstrate that Bapcor is a critical part of every great journey right across Australia, from the suburbs to the bush, from the top end to down south.

“With the launch of this campaign taking place during the Tokyo Olympics, we are excited to share the enthusiasm and passion for the quintessential Aussie road trip that all our customers share.”

AJF, creative director, Andy Jones, said: “Over the years almost everyone in Australia has used one of Bapcor’s brands or services, parts or products but they just may not have realised it.

“It was a key insight we discovered together owing to the expansive nature of an Australian-owned and operated brand with over 1,000 locations and over 5,000 staff.”

The campaign launches this weekend during the Olympic Games across Seven’s Olympic and Paralympic programming, supported by digital and outdoor.

Campaign credits

Client: Bapcor Ltd

CEO: Darryl Abotomey

CFO: Noel Meehan

GM brand management: Frances Palmer

Creative: AJF

“Working alongside the Bapcor team, it was a really fun job bringing the brand to life and sh

Executive creative director and founder: Adam Francis

Executive creative director and founder: Andrew Foote

Creative director: Andy Jones

National head of broadcast and content: Roz Ruwhiu

Client partner: Bryce Coombe

Senior account manager: Nina Roslan

Strategist: Andrea Nelson

Senior integrated manager: Paul Davis

Film Production: First Floor Films

Director: Justin McMillan

Producer: Ian Kenny

DOP: Earle Dresner

Sound and music composer: Dave Gaylard

Editor: Digby Hogan

Media: Hatched

Founder and owner: Jack Byrne

Business director: Renee Toone

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AJF Andy Jones Bapcor Frances Palmer

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