B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • AFL
  • B&T Women in Media
  • Pinterest
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • EssenceMediaCom
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Bapcor Debuts First Campaign With AJF
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Bapcor Debuts First Campaign With AJF
Campaigns

Bapcor Debuts First Campaign With AJF

Emma Needham
Published on: 23rd July 2021 at 11:55 AM
Emma Needham
Share
3 Min Read
SHARE

Bapcor a provider of vehicle parts, accessories, equipment, service and solutions, has launched its latest campaign, ‘The unseen parts of every Australian journey’ via AJF.

Coinciding with the opening of the Tokyo Olympic Games, it’s the first campaign created by AJF for Bapcor since their appointment as creative services agency last month.

Aiming to highlight the role that the Bapcor brands play in the lives of every Australian, the campaign takes viewers on a journey through the lens of the parts, products and services offered by Bapcor brands, including Burson Autoparts, Autobarn, Autopro, Midas, WANO and Truckline.

Bapcor, GM brand management, Frances Palmer, said: “As Australia’s leading provider of automotive parts, accessories, equipment and services, we wanted to demonstrate that Bapcor is a critical part of every great journey right across Australia, from the suburbs to the bush, from the top end to down south.

“With the launch of this campaign taking place during the Tokyo Olympics, we are excited to share the enthusiasm and passion for the quintessential Aussie road trip that all our customers share.”

AJF, creative director, Andy Jones, said: “Over the years almost everyone in Australia has used one of Bapcor’s brands or services, parts or products but they just may not have realised it.

“It was a key insight we discovered together owing to the expansive nature of an Australian-owned and operated brand with over 1,000 locations and over 5,000 staff.”

The campaign launches this weekend during the Olympic Games across Seven’s Olympic and Paralympic programming, supported by digital and outdoor.

Campaign credits

Client: Bapcor Ltd

CEO: Darryl Abotomey

CFO: Noel Meehan

GM brand management: Frances Palmer

Creative: AJF

“Working alongside the Bapcor team, it was a really fun job bringing the brand to life and sh

Executive creative director and founder: Adam Francis

Executive creative director and founder: Andrew Foote

Creative director: Andy Jones

National head of broadcast and content: Roz Ruwhiu

Client partner: Bryce Coombe

Senior account manager: Nina Roslan

Strategist: Andrea Nelson

Senior integrated manager: Paul Davis

Film Production: First Floor Films

Director: Justin McMillan

Producer: Ian Kenny

DOP: Earle Dresner

Sound and music composer: Dave Gaylard

Editor: Digby Hogan

Media: Hatched

Founder and owner: Jack Byrne

Business director: Renee Toone

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: AJF, Andy Jones, Bapcor
Share

Latest News

Cindy Rose Appointed WPP CEO
10/07/2025
Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?