B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • AFL
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • Foxtel
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Banking Fat Cats Skewered In Heritage Bank Ad Via Brisbane Indie Agency BCM
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Banking Fat Cats Skewered In Heritage Bank Ad Via Brisbane Indie Agency BCM
Campaigns

Banking Fat Cats Skewered In Heritage Bank Ad Via Brisbane Indie Agency BCM

Kate Holloway
Published on: 8th February 2019 at 1:35 PM
Kate Holloway
Share
1 Min Read
SHARE

Heritage Bank has always taken enormous pride in putting ‘People first’. So, when last year’s Royal Commission started to uncover shocking big bank practices, Heritage together with its agency BCM, knew there would be an opportunity to pounce with a well-timed marketing burst.

Fast track to February 2019 and the jury is in. The big banks in particular have been exposed for their questionable practices. Heritage Bank is onto it, rolling out the next phase of the ‘Cats first’ campaign. taking a swipe at the heavyweight ‘Big 4’ bank competition with their charismatic Heritage cat.

BCM managing director Paul Cornwell said, “We’ve been preparing this campaign for some months knowing the opportunity for a customer-focused bank like Heritage would be huge when the big banks hit the headlines for all the wrong reasons. It’s perfect timing to roll out the fat cat stage of our Heritage Cat campaign.”

The campaign encompasses a series of TV spots, alongside a variety of feline filled digital assets, and outdoor executions.

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Ad campaigns, BCM
Share

Latest News

Cindy Rose Appointed WPP CEO
10/07/2025
Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?