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Reading: Balls Up! McDonald’s St Patrick’s Day Ad Shows A Scotsman In England
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B&T > Advertising > Balls Up! McDonald’s St Patrick’s Day Ad Shows A Scotsman In England
Advertising

Balls Up! McDonald’s St Patrick’s Day Ad Shows A Scotsman In England

Staff Writers
Published on: 10th March 2017 at 10:09 AM
Staff Writers
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Each year McDonald’s in the US unveil a new product line for St Patrick’s Day on March 17th. Typically its green, minty and largely unappetising.

This year’s Irish-themed menu item is the Shamrock Shake – a minty take on its thick shakes.

However, a teaser on Twitter for the product clearly shows its US ad agency has little idea of the British Isles. Check it out here.

Under the word ‘instrumint’, a ginger-bearded chap is seen playing his Shamrock Shake like a set of bagpipes – an instrument traditionally associated with the Scots not the Irish. The man is also wearing tartan and is standing in front of Stonehenge – England’s most famous ancient monument.

Yes, and as you’d expect, Macca’s customers have taken to Twitter to vent over the geographical inaccuracies.

Screen Shot 2017-03-10 at 10.20.18 am

Screen Shot 2017-03-10 at 10.02.59 am

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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