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B&T > Media > Bad Luck For Password Sharers As Netflix Cracks Down, Again
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Bad Luck For Password Sharers As Netflix Cracks Down, Again

Sofia Geraghty
Published on: 24th May 2023 at 12:27 PM
Sofia Geraghty
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2 Min Read
Netflix
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Do you buy friends with your Netflix password? Bad luck! Netflix is cracking down, again, on sharing passwords.

The streaming giant has been threatening this for quite some time as it looks for more ways to make money in light of market saturation, and this time, its deadly serious.

On Tuesday it told users in more than 100 countries, including the US, Britain, Australia, Singapore and Mexico, that they could not share their passwords with their family of friends outside of their household.

The emails say that a Netflix account should only be used by one household and if customers want to add members outside of their household they need to pay a fee (the fee is $8 US dollars a month in the US). If users decide to do this they will also get to keep the profile’s viewing history and recommendations.

Netflix said last year that it was going to halt account sharing after estimating that more than 100 million households supplied log-in details to accounts outside of their home. According to The Guardian, as of the end of March, Netflix’s paying customers totaled 232.5 million globally.

With the new policy the password can be shared within the same household and can be used on multiples devices whilst travelling.

 

 

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Sofia Geraghty
By Sofia Geraghty
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Sofia is an award-winning B2B journalist with experience in investigative journalism and TV presenting. She worked as a journalist at the UK’s leading insurance publication before moving to TV presenting within financial services. She is passionate about equality and female empowerment and was awarded an industry-wide broadcast media award (and was shortlisted for another) for her work in promoting diversity within the insurance industry.

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