Bad Luck For Password Sharers As Netflix Cracks Down, Again

Bad Luck For Password Sharers As Netflix Cracks Down, Again

Do you buy friends with your Netflix password? Bad luck! Netflix is cracking down, again, on sharing passwords.

The streaming giant has been threatening this for quite some time as it looks for more ways to make money in light of market saturation, and this time, its deadly serious.

On Tuesday it told users in more than 100 countries, including the US, Britain, Australia, Singapore and Mexico, that they could not share their passwords with their family of friends outside of their household.

The emails say that a Netflix account should only be used by one household and if customers want to add members outside of their household they need to pay a fee (the fee is $8 US dollars a month in the US). If users decide to do this they will also get to keep the profile’s viewing history and recommendations.

Netflix said last year that it was going to halt account sharing after estimating that more than 100 million households supplied log-in details to accounts outside of their home. According to The Guardian, as of the end of March, Netflix’s paying customers totaled 232.5 million globally.

With the new policy the password can be shared within the same household and can be used on multiples devices whilst travelling.

 

 




Please login with linkedin to comment

Netflix ANZ

Latest News

Diverse Voices, Sustainable Choices: Natalie Dean-Weymark On Why Sustainability Is A Non-Negotiable
  • B&T Exclusive

Diverse Voices, Sustainable Choices: Natalie Dean-Weymark On Why Sustainability Is A Non-Negotiable

With sustainability a growing concern in all facets of life, there is an increasing need for diverse attitudes and minds within the media industry, driving the cause for positive change. As a B-Corp-certified PR and digital marketing agency, Compass Studio understands this need. The agency supports ethical, environmentally friendly, impact-led brands, utilising strategic storytelling to […]

New Partnership Between The Sweetshop And The Gardening.Club
  • Advertising

New Partnership Between The Sweetshop And The Gardening.Club

The Sweetshop is set to unveil a partnership that marks a new chapter as they join forces with futurist Tomas Roope and renowned AI artist Jacqui Kenny. The partnership is named ‘The Gardening.Club’, drawing upon the fact that Tomas has used the “gardening” metaphor for years to explain how A.I. is radically changing the creative […]

Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner
  • Advertising

Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner

Concrete Playground announced the launch of its redesigned website in partnership with Lexus. This partnership introduces a new era of urban discovery, enabling a deeper, more intuitive engagement with cities through a state-of-the-art digital platform. Revolutionised Digital Experience Concrete Playground’s website has undergone a significant transformation, designed to enhance the way users interact with their […]