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Reading: Bacardí & OMD Launch ‘Do What Moves You’ Campaign In Time For Summer
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B&T > Advertising > Bacardí & OMD Launch ‘Do What Moves You’ Campaign In Time For Summer
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Bacardí & OMD Launch ‘Do What Moves You’ Campaign In Time For Summer

Staff Writers
Published on: 16th November 2018 at 9:46 AM
Staff Writers
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In partnership with OMD, BACARDÍ has launched a brand new campaign inspiring people to ‘Do What Moves You’ via a dance-inspired creative to a track by DJ trio, Major Lazer and choreographed by dance legends, Rich&Tone.

‘Do What Moves You’ is a cheeky play on both the physical freedom of letting go, moving and dancing and also the emotional joy that comes from following your heart.

https://youtu.be/NFHZ26LEya4

The TV will air throughout November in Melbourne on Network Nine and Network Ten prime time programming.

This represents a significant investment behind BACARDÍ to capitalise on the continued strong growth of the brand locally and drive the summer sale of over 2 million BACARDÍ Mojitos across the country.

The campaign will include 30”, 15” and 5” cut downs to as well as solus billboards.

Following the TV launch in Melbourne, BACARDÍ will be travelling up the coast to NSW where the Bacardí El Coco Tropical Danceteria will be rolling into your favourite Australian festivals, hitting Return to Rio, Spilt Milk, Lost Paradise and Mountain Sounds with the taste, sight & sounds of the tropics.

Freshly made BACARDÍ Mojitos will be hand-poured from a vintage 1950s Chevy truck, converted into a first-of-its-kind rolling mojito bar, as local and international guests transport festivalgoers to the Caribbean and back.

With all of this kicking off in November, there will be plenty more to come, so keep your eyes peeled for even more exciting news and colourful surprises from BACARDÍ this summer!

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TAGGED: bacardi, OMD
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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