In partnership with OMD, BACARDÍ has launched a brand new campaign inspiring people to ‘Do What Moves You’ via a dance-inspired creative to a track by DJ trio, Major Lazer and choreographed by dance legends, Rich&Tone.
‘Do What Moves You’ is a cheeky play on both the physical freedom of letting go, moving and dancing and also the emotional joy that comes from following your heart.
The TV will air throughout November in Melbourne on Network Nine and Network Ten prime time programming.
This represents a significant investment behind BACARDÍ to capitalise on the continued strong growth of the brand locally and drive the summer sale of over 2 million BACARDÍ Mojitos across the country.
The campaign will include 30”, 15” and 5” cut downs to as well as solus billboards.
Following the TV launch in Melbourne, BACARDÍ will be travelling up the coast to NSW where the Bacardí El Coco Tropical Danceteria will be rolling into your favourite Australian festivals, hitting Return to Rio, Spilt Milk, Lost Paradise and Mountain Sounds with the taste, sight & sounds of the tropics.
Freshly made BACARDÍ Mojitos will be hand-poured from a vintage 1950s Chevy truck, converted into a first-of-its-kind rolling mojito bar, as local and international guests transport festivalgoers to the Caribbean and back.